Regardless of whether you are creating a survey for your employees or a group of customers, it is necessary that you follow all the tips needed for making a great survey. Creating a survey may look easy, but ensuring that everyone fills it with attention is a completely different ball game. Many financial advisors and planners often need a survey to compile their research, which is why there is no alternative to creating a killer survey.
Here we have some tips for creating a good survey that will get you the response you want from your associates or clients:
Implement the Funnel Technique
The funnel technique is the most interactive method that you can follow while placing the questions in your survey. It is important that your questions remain coherent and that they pick up pace eventually. You can start with interesting, easy questions that won’t require a lot of attention from the respondent. Once you’re sure that you have gotten the attention of your respondent then you should move towards asking more detailed questions, because that is what eventually matters for you.
Use Ringer Questions
For those of you who haven’t heard the term before, ringer questions often mean those questions that are asked as a way to lighten the complexity of the survey and to get back the attention of the respondent. Respondents answering a survey will soon start feeling bored and may lose focus, which is why you need to throw in a ringer question that will keep your respondents hooked. A ringer question can be something like, “in a social setting, are you more extroverted or more introverted?” This question will get the attention of the respondent and will make sure that they are able to relate to the questions following this one.
Use Randomization
One of the major aims for someone who is writing a survey is to make sure that there is no semblance of bias within the survey, and that all options have an equal chance to get answered. This is why it would be stupid on your part to place one answer as the top-most option throughout the survey. You can mix up the answers a bit, so that the person answering the survey does not get to experience any form of bias while ticking the options. Randomization tends to correct the chances of bias within a survey, and you can achieve it by randomly rotating the answers for the multiple choice questions that you’re asking your respondents.
Keep Your Survey Short
It is necessary for you to keep your survey short and simple, so that anyone answering it does not consider it to be a burden. Oftentimes, respondents start thinking of a survey as a hindrance, and they will start filling the questions without really giving proper attention to them. What this eventually means is that the survey is not a complete representation of the person’s thoughts, since they were not focused enough while answering the questions that were being asked to them.
You can easily get a survey made through a free survey maker, so all you need to ensure is whether your thoughts are on point or not. Once you are sure about what needs to be asked, you can start using the tools online to gather the information you need to build your business and attain necessary data.
