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Interview with GET READY! Author Tony Steuer
Let’s pretend an emergency just hit, such as a hurricane, tornado, earthquake, terrorist attack or perhaps even an alien invasion. If you were given five minutes to get out of your house in an emergency, what would you do? Will you be ready? And will you have critical financial information to keep your business safe and operating? More and more these days, natural disasters can displace you and your loved ones in a matter of minutes. This kind of displacement can be even more acute for a business run out of the home. To mitigate this risk, you need an emergency action list to guide you in what to do in a crisis situation; so you don’t have to waste a moment thinking things through when you have no time.
To help get ourselves and our businesses ready for the next emergency, Richard “Capt’n” Henderson and Sherilyn Colleen interview Tony Steuer, author of GET READY! A Step-by-Step Planner for Maintaining Your Financial First-Aid Kit.
Subjects discussed in podcast include:
- Differences between copyrights and trademarks
- Brief overview of process for obtaining a copyright or trademark
- When a business owner will want to obtain a trademark
- Protections that trademarks bring to a business’ intellectual property
- Approximate costs overview associated with trademark protection
- Risks a business owner could take when he or she does not invest in a trademark
Episode Sponsor: The Magic Wand Company * www.MagicWandCo.com
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