Selecting the right store displays is critical if you want to shift plenty of merchandise, but if you are new to retail, you might not have a clue about which display types are most suitable for your goods. Here is a quick guide to the different types of displays.
Point of Purchase
Point of purchase displays are some of the most important displays in any retail store. You’ll find these next to the cash register or the doors. This is where you need to place your fast-moving merchandise such as candy, cheap items, and popular goods. Many stores use the point of purchase display racks for sale items, or items close to the expiry date. Customers can’t miss items on a point of purchase stand so make the most of this high-traffic area with IDW custom point of purchase displays.
Gondola
Gondolas are two-sided, so they work best in the middle of a store. These units are typically free-standing and can be moved around to suit your space. This is a useful unit if you have heavy goods, as it will be constructed from steel. Grocery stores often use them to display tinned goods.
Table Displays
Are you looking for a display unit for craft items or smaller merchandise? Table displays are perfect for this. You can create an inviting tableau of items to entice your customers to buy. Place a table display near the entrance of your store and decorate it for seasonal holidays.
Garment Racks
Garment racks are essential if you stock garments, but they are also useful for other apparel such as ties, hats, and scarves.
Specialty Displays
Specialty displays can be used for anything out of the ordinary. For example, if you sell chilled or refrigerated goods, you will need an open display where goods are kept fresh but are still accessible to your customers. Research has shown that customers are more likely to buy items from an open refrigerated display unit than a closed unit. Specialty units are also used for wine and luxury goods such as jewelry. Cardboard display stands can be made to be giant structures for all out promotion as well.
Peg Boards
Peg boards are perfect for small items. The great thing about peg boards is that you can move shelves, bins, and hooks around to suit the type of merchandise you are selling. They are very flexible and work well with other types of mainstream display units.
Grid Walls
Grid wall systems are light and easily customizable. Move shelving around and attach hooks to suit your store. Grid walls are easy to clean and don’t attract dust in the same way as some other types of display units.
Once you have determined what type of merchandise you are selling, it’s time to select the right display units. You will most likely need a range of different units. Work out a floor plan based on how you anticipate customers are going to explore the store. Place your most attractive items near the front of the store, as this will draw people in through the door.
Don’t forget to select display units in keeping with your brand, so a luxury brand needs high-end displays made from expensive materials.
