The wedding industry in the UK is a huge business, so it should come as no surprise that growing numbers of wedding dress sellers based at home are growing in number, but the larger outlets are not taking this sitting down.
Indeed, the lace gloves are off with top wedding retailers launching a boycott of the home-based wedding dress suppliers.
There’s a lot to recommend looking for wedding dresses in London which has a great selection of luxury bridal boutiques that offer excellent dresses for a variety of budgets.
This hasn’t stopped some brides opting to use the smaller home traders despite their not having the range of dresses available or having staff that are experienced in delivering a bride’s dream wedding gown.
There’s no doubt that looking for ‘the one’ has become a rite of passage for many British brides who begin looking for their wedding dress up to a year before their wedding takes place.
For this reason, many brides want to visit a town or city with lots of bridal boutiques and there’s no doubt that for those wanting wedding dresses, London has the most to offer.
There’s a great range of boutiques, styles and fashions and they offer the latest trends and excellent levels of customer service. More importantly, they also offer great wedding dresses for brides on a wide variety of budgets.
By opting to use a popular London wedding boutique the bride is also going to avoid the disappointment that may come from ordering a dress online which bears little resemblance to the promotional material. Many brides will have little to no time for corrections to be carried out or for buying a new wedding dress instead.
This is another reason why for those looking at wedding dresses, London offers a great one-stop solution with exemplary levels of customer service and opportunities for fittings and alterations to be made to the bride’s gown.
So it should come as little surprise for those who work in the wedding industry that the bigger retailers have decided to take on those who are offering a poorer service by asking suppliers to restrict who they sell their goods to.
The Retail Bridalwear Association says that the interest around weddings is growing with TV programmes such as ‘Say Yes To The Dress’ capturing a bride’s imagination and the association also says there has been a growth in bridal home traders.
However, in their defence, the association says its members invest money into their premises and stock as well as investing in staff training and also marketing so that brides looking for the very best in wedding dresses will find what they are looking for.
For many, this will mean looking for wedding dresses in the capital where there are experienced bridal outlets that are run on a professional and friendly basis.
So, for the bride wanting a great day out looking for ‘the one’ and visiting several quality bridal boutiques offering wedding dresses, London is the place to be.
