Throughout Coachella 2019, brands hosted must-attend day parties and activations for big name guests. One highly sought-after event was the French Riviera themed 2019 Coachella Desert Beach Club, presented by the nANA jUDY Aussie fashion label and other brands like V Magazine and Velocity Black. It provided a posh environment for stars to relax in and featured performances by none other than Miguel, Daya, and Charlotte Lawrence!
nANA jUDY, V Magazine and Velocity Black (the world’s most exclusive concierge and experiential company) partnered with Darren Dzienciol, Co-owner of 1OAK for the 2019 Coachella Desert Beach Club’s upscale pool parties. At this 3-day experience, celebrities like NFL star Odell Beckham Jr., Tyga, and Paris Hilton were able to check out nANA jUDY’s NYFW collection showcase (and receive special gifts!), drink rosé by the pool, and enjoy IV drips courtesy of Rejuve and complimentary massages from Soothe.
“This was one of the best years at Coachella thus far, we are already looking forward to next year,” says nANA jUDY Designer Glenn Coleman.
nANA jUDY dominated music festival season 2019 at this high fashion Coachella event. If you also own a lifestyle brand and want to sponsor events during next year’s music festival circuit, definitely place the 2020 Coachella Desert Beach Club at the top of your marketing list. It will be a fantastic avenue for connecting your company with today’s hottest stars.
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