5 Steps to a Successful Fourth Quarter

Take It to the House!

I am using a football analogy in this article. I do so because we are entering the 4th quarter of the year…and the start of the NFL season too!

The business year, like in football, is divided into 4 quarters.

The 4th quarter of the year is usually the time we bear down and get serious about work and achieving our goals.

The time of summer fun is over; it is time to go back to school, to get back to work, to make it happen.

I say “Hogwash” to all of that thinking. Why, you ask? Well, like in football, the game is 4 quarters, or 60 minutes long; you must play well in each quarter to win. If you let your foot off the gas pedal, at any point during the game you could lose.

So…for starters, pace yourself throughout the year. Look at the year in quarters and prioritize your goals. Who knows, maybe the summer break is what you needed, to take a mental break, to warm up, think, train for the 4th quarter ahead?

Or a fall retreat doing yoga and meditating is the cure for your creativity and stress, being both unleashed and then released.

You ideally want consistent effort all year through and then adjust your goals to what you feel will work for you. Be sure to listen to your body, your heart and mind. It will give you clues as to what you need to do next in your life and business!

Think of driving a car…you can’t have the foot on the gas pedal the whole trip. You have to slow down, stop, get a Dunkin Donut and a coffee on your trip. Plus, you need to fill up the gas tank occasionally.

This analogy is what my message is about in this week’s post. Pace yourself, work hard, work smart, but take the foot off the gas pedal when you need it. When you tune into your body, mind and spirit, it will tell you what it needs.

Now, let’s also talk about 5 things you can do to make it a great final quarter.

Here is your game plan!

1. Set your key goals. Think about what it is you want to accomplish for the next 3 months. Break your goals or objectives into bite sizes. Sure, you might want to sell $100,000 in goods or services, but break it down. Maybe $33,333.00 per month, divide it into weeks, consider peak seasons, but break your goals into bites. You eat an elephant one piece at a time.

2. Set a BHAG! What is a Big Hairy Audacious Goal that you want to achieve this coming quarter? What is that “Thing” that if you accomplish it, you will run up the steps like Rocky did and dance to “Gotta Fly Now”? What is that big bold goal? Set it this week!

3. Put some accountability in place. Get a buddy, a mentor or a coach (me!) to help you on your journey. To hold you to the goals you set. Having that in place keeps you going, helps you get unstuck and to see blind spots you didn’t even see!

4. Pace yourself, allow for balance. You still need your family, social activity, exercise, and spiritual time. It will help you be fresher at work or in your business if you maintain a balance.

5. Have fun! Seriously…have fun with this. Set your goals, make it a project, let others know about it. Perhaps put your goal on a Bristol board in your office, with visual pictures of what it is you want to achieve!

Or get a t-shirt with your goal on it. For example, the t-shirt can read, “Operation $100,000”.

Play full out on the objectives and goals you want to achieve this quarter but have fun with them. The difference to being committed to something you want versus being attached to it is purely mental. When you are attached to an outcome, there is suffering involved. When you are committed to obtaining something, there is a freedom to it.

There you have it: 5 actions to take on to take it to the house and celebrate like a 5-year-old on Christmas Day. You scored that big touchdown and took it to the house!

Way to go you!

Have a great week! Get in the game!

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David Cohen
David is an author, business coach, and facilitator and the former host/producer and creator of the Small Business Big Ideas Show heard weekly for over 9 years. David has taught thousands over the years in both the non-profit and for-profit sectors and has coached hundreds of start-ups to make those important first steps. He specializes in helping small business owners mine their strengths, get clear on their value, their markets and then begin to develop a sales and marketing game plan that gets results. He also can be booked to do his keynote presentations; “The 8 Keys to Success, How I got to Kiss the Stanley Cup and his new keynote called “A breakthrough-through the glass”- how to overcome the fear that life and business might throw your way. He leads workshops in sales, marketing, market research, business plans, target marketing and customer service programs. David is passionate about helping others live with joy and passion and to lead successful, heart-centered businesses.