Twenty-five-year-old entrepreneur Brian Wong believes that most people–even the smartest and most creative people–have a tendency to follow a script; to do things the way others do them simply because that way works. Yet in that fact, he says, comes great opportunity; it means that each of us can stand out by going off script and doing things just a little differently from everyone else.
In this short, breezy, and easily digestible book THE CHEAT CODE: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success (On Sale September 6, 2016; Crown Business), Brian shares 71 bite-sized (1-2 pages), super simple, almost invisible short-cuts–or “cheats” (a term inspired from the world of gaming)–entrepreneurs and creatives of all stripes can use to get a leg up on the competition, garner attention for our ideas and pitches, and boost our careers and our businesses in the blink of an eye.
Easily transform your business and personal life and gain a decisive edge over the competition with “cheats” like:
- Cheat 7: Don’t Ask – Announce: Endow your decisions with confidence and efficiency by eliminating surprises and keeping everybody in the loop.
- Cheat 16: Know Your Superpower: It’s fine not to be good at everything, when you divide tasks according to strengths, amazing things happen-fast.
- Cheat 32: Make Boldness Your Genius: Attract the media coverage your company needs with bold, fresh, valuable content that will help journalists and your company earn reader’s attention.
- Cheat 55: Focus on What Won’t Change: Drop out of the crowded rat race for the new “big thing” and focus instead on tapping into existing patterns of behavior – those who do have a huge
Created with speed and intention in mind, the book is organized into serialized content, which allows readers to move quickly through and apply its ideas immediately in work and in life. No matter where you aspire to go in your life or career, and no matter how you plan to enhance your world through creativity, THE CHEAT CODE will help you get there – faster.
About the Author
BRIAN WONG is the cofounder and CEO of Kiip, a leading mobile advertising network that uses innovative reward systems–inspired from the world of video games–to redefine how brands connect with consumers. After skipping four K-12 grades, Brian received his bachelor of commerce from the University of British Columbia at age 18, and shortly after became one of the youngest people to ever receive venture capital funding. He has been recognized with many awards for his creative and entreprenurial achievements, including Forbes’ 30 Under 30, Business Insider’s Top 25 Under 25 in Silicon Valley, Mashable’s Top 5 Entrepreneurs to Watch, and the AdAge Creativity Top 50. He delivers 12-15 speeches a month at companies like Goldman Sachs, Kraft, Deloitte, UBS, MasterCard, and more; has keynoted at SXSW, Fast Company Innovation Uncensored, Forbes Under 30 Summit, Tedx, and others. Kiip has been named one of the world’s 50 Most Innovative Companies by Fast Company, listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List, and included on the Dow Jones FasTech50 list.
THE CHEAT CODE is available wherever books are sold. Check it out at cheatcodebook.com.
