The exterior of your commercial property can make a big difference when it comes to attracting potential customers and giving a good first impression. When appearances start to slip, you don’t only risk losing customers—you might alter how the public perceives your business for months or even years following.
It’s understandable if you can’t commit a significant budget to improving your commercial property’s exterior. If you’re looking for some easy, affordable ways to give your building a new lease of life, we’ve shared some approaches you can take here.
Power-Wash the Parking Lot & Pavement
If your building has a parking lot, or even just a sidewalk directly outside, power-washing it is a simple way to remove years of grime and give it a fresh, new look without having to re-tarmac or pave the entire thing. This is particularly worth doing if you’re based in an area that gets a lot of weather damage or your sidewalks are based in high-traffic areas.
Repaint Your Parking Lines
Another effective way to spruce up your property’s parking lot is by re-striping the lines. A company like Compass Refresh can give your parking lines a crisp, fresh coat of paint, improving the aesthetic appeal of your exterior space and showing that your business cares about appearances. Plus, it’s a cost-effective way to improve parking safety for your customers.
Repaint Doors, Trims, Or Railings
Don’t have the budget for a full building repaint? You can make a big difference by simply repainting your property’s doors, trims, or railings. You can either use the same color as before for a fresh but understated retouch, or go with a brand new color if you want to give customers something to talk about. Bold colors work well here, but your priority should be to match your logo and branding.
Refresh Your Signage
Signage is usually one of the first things your customers will notice about your commercial building. It’s what they use to identify your brand, and if it’s looking a bit shabby, it can negatively affect your entire business. The good news is that refreshing your signage is usually an affordable job, especially if it’s just the case of giving everything a thorough clean.
Add Simple Landscaping Features
You might not have the budget or time for extensive landscaping that requires a lot of maintenance. But adding just a few small, simple landscaping features can help you make a better first impression and create a welcoming environment for your customers to enjoy. A few low-maintenance plants and seating are all you need to give your property’s kerb appeal a boost.
Update Your Window Displays
After your signage, your window displays are the second thing most customers will look at when they’re getting a first impression of your business. So, give them something exciting to look at with displays that positively represent your company. You want to entice customers to come into your building and see what you have to offer, and your window displays are easy advertising to help you achieve just that.
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