Social media marketing should always be a key element of any concert’s promotional strategy, as it is a surefire way to drive massive word-of-mouth buzz about the event. One event production company that always employs outstanding social media marketing strategies for their shows is Sound in Motion, based in Minneapolis. Sound in Motion, a.k.a SIMshows, recently hosted JAUZ’s The Dangerous Waters Tour at The Armory (a top new venue in Minneapolis). The event attracted an enormous crowd of bass music fans!
One reason the Minneapolis leg of The Dangerous Waters Tour brought such a big crowd to The Armory is that SIMshows did an impeccable job of promoting it for months on social media. On October 7, 2019, the company first announced the event with an exciting social media contest that encouraged their tens of thousands of followers to like the post, share it on their pages, and tag their friends in the comments. This resulted in immediate mass awareness of the event and drove waves of shares and further promotion.
The next month, SIMshows announced the show’s main supporting act (Habstrackt of France) with another thrilling social media giveaway. Like the company’s first announcement + giveaway post, this post also sparked a whirlwind of likes, shares, and comments by ecstatic fans. Throughout the next few months, SIMshows kept their followers updated about the show with #ThrowbackThursday posts from past events and countdown posts that got even more fans amped up about attending.
The event itself was a spectacular experience for the thousands of bass music enthusiasts in attendance. After Habstrackt’s splendid, uplifting set, JAUZ dominated the turntables and proved why he is one of the best of the best in today’s bass music scene. His set featured booming drop after booming drop that kept fans head-banging with glee, and his production set-up was filled with jaw-dropping pyrotechnics, brilliant lasers and colorful lights. At the end of the night, everyone left the wondrous show in high spirits.
SIMshows did a grade A job of promoting and orchestrating the Minneapolis leg of The Dangerous Water Tour. They also have a packed roster of more events coming up that are all likely going to attract at-capacity crowds, including Steve Aoki‘s Neon Future IV: The Color of Noise Tour on March 14 and Marshmello on Sept. 17 (both at The Armory). Check out SIMshows’s social media marketing tactics for these shows as a model of excellence and for insight on how event promotion should really be done.
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