The first weekend of the annual Coachella Music & Arts Festival always brings forth many opportunities for brands to connect with the most buzzed-about stars of our generation. One such event was the much-anticipated Poppy x Google Party, held in Coachella, CA. Presented by The h.wood Group (leaders in the nightlife sector), the party attracted A-list guests like Wiz Khalifa, Gigi Hadid, Paris Hilton, and Leonardo DiCaprio.
The party was a total hit and helped promote Poppy (an über popular nightclub in West Hollywood) and big name sponsors to the many stars in attendance. Google had a major presence at the event and YouTube Music also sponsored a huge stage, which featured a headlining performance by rapper Gunna. Virgil Abloh also did a surprise last minute impromptu deejay performance and other star DJs included Devin Lucien, Fred Matters, Pedro, Honey, and Eric Dlux. It was such an exciting night for all of the attendees!
The h.wood Group always does an extraordinary job of orchestrating Coachella Weekend 1 events that no one wants to miss. If you own a lifestyle brand and are looking to connect your company with today’s hottest celebrities and influencers, sponsoring The h.wood Group’s next Coachella event would be an excellent strategy for your 2020 marketing plan. There is no better way to get your brand involved in all the Coachella buzz.
Based in Los Angeles, The h.wood Group is a hospitality and lifestyle company that is renowned for their nightlife & restaurant establishments like Bootsy Bellows LA and Poppy. Founded by entrepreneurial powerhouses John Terzian and Brian Toll, The h.wood Group consistently throws exclusive soirees that always attract today’s top entertainment stars.
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