It’s official… the first weekend of the 2019 Coachella Music & Arts Festival is about to begin! Just like past years, Weekend 1 of Coachella is going to be a brand marketing bonanza for sponsors hosting events near the festival grounds in the desert. There is already a fantastic roster of events taking place, which will connect lifestyle brands to top stars and influencers. Below are some of the most notable Coachella happenings:
Neon Carnival 2019 – Saturday, April 13th in Thermal, CA
Created by LA’s original nightlife maven, Brent Bolthouse, Neon Carnival is undoubtedly the most esteemed and anticipated after-party during Coachella Weekend 1. Passes to this event are always the most sought-after, and it always attracts today’s top stars. This year marks Neon Carnival’s 10th anniversary and is presented by Levi’s® Brand, Australian self tanning brand Bondi Sands, and the new film, POKÉMON Detective Pikachu.
Spanning the length of three football fields, Neon Carnival will be an enthralling playground for attendees. Special highlights include a Bondi Sands bumper car installation and photo booth fun, a POKÉMON Detective Pikachu themed Ferris Wheel, and fantastic performers like Hollywood heavy hitter DJs Kayper, DJ Ruckus and a special headliner. Los Angeles beer staple, Golden Road Brewery, will also serve their most popular brews in a customized freight container. A-listers like Diddy and Leonardo DiCaprio attended last year’s event.
Lyt X LA Weekly Festival Hotel – Friday & Saturday, April 12-13 in Palm Springs
Coachella influencers will definitely not want to miss this! Lyt (the first and only mobile dispensary that offers a personalized cannabis concierge experience) in collaboration with LA Weekly will be the featured sponsor at the LA Weekly Festival Hotel events. Confirmed attendees will be able to enjoy a fabulous pool party and gifting suites on Friday, as well as a special recovery brunch on Saturday. LA Weekly’s first ever cannabis competition with specialized cannabis industry experts also takes place at the Friday event!
Featuring a highly anticipated, cutting edge, lightning fast service and an ultra user-friendly site, Lyt streamlines the process of bringing cannabis products directly to consumers. Lyt’s specialized system of having drivers carry popular products on-hand saves time by cutting out the middleman – other services who take orders and are required to pick up products from actual dispensaries. Lyt’s select crafted menu and knowledgeable staff offer an unparalleled experience from order placement through delivery directly to your door.
CIROC Summer House – Friday, April 12th in Palm Springs
Presented by CÎROC Ultra Premium Vodka, this exciting event will definitely be one for the books! Hosted by none other than Ashlee Simpson Ross and Evan Ross, CIROC Summer House celebrates the launch of limited edition CIROC Summer Watermelon. Attendees will #CIROCTHESUMMER and toast to music festival season in style!
1OAK’s Desert Beach Club 2019 – Friday, Saturday, and Sunday, April 12-14
This event is sure to attract many stars. Darren Dzienciol, Co-owner of 1OAK has teamed up with Velocity Black, V Magazine and NANA JUDY fashions to host an exclusive weekend of upscale pool parties with performances by Miguel, Charlotte Lawrence and other top artists. The most anticipated party of the Festival weekend will be a three-day experience for A-list celebrities, supermodels, and top influencers to relax, drink rosé by the pool and enjoy a desert escape inspired by the French Riviera filled with fun and entertainment.
Top Pre-Coachella Event: Buchella @ Rosenthal Wines in Malibu – April 6th
Who says the party needs to start once the festival begins? Last Friday, influencers and fashionistas had a blast at Buchella, an annual pre-Coachella fashion, beauty, and wellness fête in Malibu. Presented by the J.D. Luxe fashion truck and Pop Your Shop, this splendid event gave style-minded music festival lovers the chance to browse must-have fashions and accessories by Emily & Lucy Jewelry while enjoying wine and + good vibes at the Rosenthal Wine Bar. The event also featured food trucks and tunes by DJ Tonz of Fun!
Home Business Magazine will be attending brand marketing festivities surrounding Coachella 2019. Stay tuned for full event recaps!
