During the two weekends of Coachella 2018, companies tied their brands to the prestige of the festival by sponsoring VIP parties in the Indio area. Two brands in particular stood out by partnering with Neon Carnival, the most coveted after-party ticket of Coachella 2018: Levi’s® Brand and Tequila Don Julio. Held during the first weekend of Coachella at HITS Desert Horse Park, Neon Carnival was the perfect celebrity marketing opp for these brands.
Created by nightlife maven Brent Bolthouse, the 2018 Neon Carnival attracted A-listers like Leonardo DiCaprio, Kourtney Kardashian, Amber Rose, Diddy, Hailey Baldwin, and Camila Mendes. At the party, celebrities were seen sipping on Don Julio 1942 at their VIP tables and dancing to electrifying sets by powerhouse DJ’s Kayper, DJ Politik, Jesse Marco and DJ Ruckus. Guests also took fun photo souvenirs at a Levi’s® branded photo booth.
At Neon Carnival, the big name guests also enjoyed getting dazzling festival-inspired braids at hairstyling stations hosted by Batiste TM Dry Shampoo. Amidst riding on fun carnival rides and dancing in the sea of celebrities and socialites, influencers also got to try Golden Road Brewing‘s tasty beer at their customized freight container. Everyone had a phenomenal time and celebrities were out partying until the very end of the party.
Neon Carnival continuously raises the bar when it comes to celebrity brand marketing at each year’s Coachella Music and Arts Festival. The exhilarating fête always attracts the top entertainment stars, who then spend the night interacting with all of the brands lucky enough to sponsor the party. If you also want to get your brand involved in Coachella fun, definitely keep Neon Carnival at the top of your list of possible events to sponsor.
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