Summer music festival season is still going strong, especially in the Twin Cities! Just last weekend, Minnesota Yacht Club Festival 2025 brought three days of high-energy performances by world-renowned musics acts to Harriet Island Regional Park in St. Paul. In addition to all the unforgettable music, the festival also featured engaging activations by brands looking to make a major impact. With a vibrant waterfront setting, the festival was truly THE standout event of the summer for local music lovers.
Day 1 of Yacht Club Festival featured an impressive lineup of both up-and-coming music artists and celebrated legends. Rising star Gigi Perez showcased her talent with a dynamic set that ended with her top hit, “Sailor Song”. Festival-goers were also treated to a soulful and powerful performance by Sheryl Crow, with the crowd singing along to top hits like “Soak Up the Sun”. Alabama Shakes also brought their captivating signature blend of Southern rock and blues, followed by an energizing performance by Train. Hozier closed out the night with a beautiful, heartfelt performance.
The second day of the music festival featured another stellar lineup that had the crowd ecstatic from start to finish. Cory Wong put on a riveting show full of funk-infused guitar mastery and an infectious energy that lit up the stage. Weezer then delivered a nostalgic set, with the entire audience singing along to top hits like “Beverly Hills”. Remi Wolf also treated the crowd to her unique, genre-blending sound and vibrant stage presence. Fall Out Boy then closed out the night with a dynamic performance that thrilled longtime fans.
Day 3 of the music festival was also an unforgettable series of music acts that kept energy levels high and fans fully engaged. Indie rock band Beach Bunny delivered a lively set that showcased their catchy melodies and youthful energy. The crowd was especially excited for Sublime‘s performance, which featured their signature fusion of reggae, punk, and ska and classic hits like “Santeria”. 311 kept the momentum going with their thrilling performance and commanding stage presence. The festival then ended on a high note with Green Day‘s explosive set full of iconic anthems like “American Idiot”.
In addition to being a celebration of sound, the music festival was also a major platform for brand engagement. High-profile companies like Chase Bank and key media sponsor Minnesota Star Tribune newspaper had a big presence at the festival. Jersey Mike’s sandwiches also put on an engaging activation that gave festival-goers the chance to get fun branded swag. Together, these sponsors enhanced the overall festival experience while growing their own brand awareness in the Twin Cities market.
Drink sponsors were particularly popular at the music festival. White Claw, Tito’s Vodka, and BeatBox Party Punch were crowd favorites that kept the energy high and spirits flowing. Attendees also enjoyed refreshing options from Be Love electrolyte beverages, Ghost Energy, and Mamitas tequila seltzers. Those interested in cannabis-infused alternatives enjoyed CANN’s THC & CBD social tonics and Nowadays THC beverages. Owen’s Craft Mixers and local favorite Surly Brewing Company were also a big hit.
Minnesota Yacht Club Festival 2025 built on the momentum of its debut and further solidified the Twin Cities’ reputation as a top-tier hub for world-class music events. With its stacked lineup of big-name headliners and vibrant atmosphere, the festival once again offered brands an invaluable opportunity to connect with thousands of attendees each day. For lifestyle companies that want to boost brand visibility in the Midwest, sponsoring next year’s Minnesota Yacht Club Festival will offer an unparalleled opportunity to connect with both passionate music fans and A-list performers in an unforgettable setting.
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