From a multi-cultural background, Christina Crawford is the President of Bubble Pop Beauty, LLC, an Atlanta-based, e-commerce hair and skincare brand designed for young female consumers. She was inspired to launch the brand by her seven-year-old daughter.
Before launching Bubble Pop Beauty, Crawford held various positions in marketing, branding, and promotions at various corporations for more than 13 years. She holds a B.A., in Communications from New York University and an MBA from Florida Institute of Technology. Originally from Washington D.C., Crawford currently lives in Atlanta. She is a fashion junkie, an avid reader, loves to travel, cook, exercise, and most importantly, spend time with her family. She has been featured on HuffingtonPost.com, BusinessNewsDaily.com, Entrepreneur.com, LA Splash Magazine, VNY Magazine, and many more!
HBM: What is your business backstory? How did you get started?
Crawford: “I started Bubble Pop Beauty earlier this year from my living room and now it’s turned into an international beauty company dedicated to innovation and optimism, that stands for the everyday young woman that juggles life’s challenges with grace and ease.
We sell everything from body scrubs, shower gels, facial creams, and hair care products with prices range from $9.99 to $29.99.”
HBM: Why did you become an entrepreneur?
Crawford: “I became an entrepreneur because I love the flexibility of working from home and around my kids’ schedules. Additionally, I have the opportunity to create awesome products that help better the lives of people by providing simple solutions to everyday problems.
Entrepreneurship has been one of the hardest but most rewarding challenges I have undertaken in my life because it gives me the freedom to dream and create. There are times it can be lonely, in that it is just me standing alone on a somewhat bumpy road.
This journey means the world to me because I can write my own story and my destiny is determined by me. Being my own boss allows me the opportunity to build my legacy and to be a mom my daughter can brag about to her friends.”
HBM: Who has had the greatest influence on your business and why?
Crawford: “My mother will always be at the center of my heart and being. She taught me to be fearless and tough. It’s her passion for my success that drives me everyday to be and do better.
The values I have as a woman came from the woman who raised me to love myself, to enjoy the ride, to be stronger than any man, to be independent and above all to become educated, with the sole purpose of perfecting myself for the greater good to give back.
My drive to win in business is because of how my mom raised me. I hope to have that same business impact on my own daughter.”
HBM: What’s the best piece of business advice you’ve ever received?
Crawford: “My mentor told me that I must always show my value and how I have added or contributed to the bottom line. I took his advice and from that point forward I learned to be strategic. There is not one moment I don’t move with precision, so that I can become unstoppable.
I understood if I was going to succeed in business, I had to become the woman in my dreams and be fearless. Lessons from life and past hiccups taught me to push past my fears because at times it would paralyze my growth and progress.”
HBM: What has been the most effective way to raising awareness for your business?
Crawford: “One of the best marketing moves we made early on as a company was investing in strong Facebook marketing campaigns to drive traffic to our website. Not only did it help increase traffic, it also helped us build our initial email list.”
HBM: What do you do for fun?
Crawford: “My babies and I love to cuddle on the sofa and watch our favorite movies on a Sunday afternoon. If you throw a nap in the mix with a decadent dessert, I would consider that a piece of heaven as well. I also love to work out when I can.”
HBM: What’s the best way for the readers to connect with you?
Connect with us on the following:
https://www.instagram.com/bubblepopbeauty/
https://www.linkedin.com/in/christinacrawfordc3/
