Amongst the many tools you can use to elevate your business, one of the most effective and beneficial is call tracking software.
With the right tool from the right provider — such as Mediahawk’s call tracking software — you can use call tracking to significantly boost your marketing efforts, drastically increasing your lead and sales generation, as well as improving your return on investment (ROI).
Before you begin implementing this tool into your business, it’s important you know everything necessary about call tracking and how you can use it. Read on to find out more.
What is call tracking?
Call tracking is an expert tool that allows you to monitor and analyse various aspects of customer calls in your business.
The software offers detailed metrics and analytics on each call, giving you full visibility on how your customers interact with you through phone calls. The data can include things such as:
- The duration of ring
- The length of calls
- Missed calls by source
- Abandonment rate
In addition to this, the software offers extensive reports and insights that can help you create customer journey maps for each of your callers. This enables you to see all the touchpoints they interacted with before, during, and after the call.
This is essential for your marketing activity, as you’ll be able to see exactly how each of your marketing campaigns are performing, in terms of how much engagement they’re producing from customers, and the number of sales and leads they generate.
Call tracking is the ultimate marketing tool for any business looking to elevate the way they engage and communicate with customers across all their marketing channels.
How can it be used for your business?
Call tracking can be used to boost your marketing efforts in a range of different ways, including:
Create more engaging campaigns
Using call tracking software, you can start creating more engaging marketing campaigns that successfully increase lead and sales generation.
With the software’s reports, you can create a journey map for every customer interacting with your business, to help you see all the marketing campaigns that are driving the highest levels of engagement.
Using this data, you can then create more marketing campaigns that have similar elements that contributed to making the others so successful.
As a result, you’ll have more engaging campaigns that amplify your overall marketing performance.
Refine your marketing budget
How you divide your marketing budget is also important for your business, and call tracking can help you refine this.
Once you can see the levels of engagement across all your marketing channels — thanks to the reports and insights of the software — you’ll know which of your campaigns are most successful, and which are not delivering sufficient engagement.
Therefore, you can start funneling more of your marketing budget into your successful campaigns, as well as creating more similar ones. Then, you can cut funding on the campaigns delivering insufficient interaction.
This will help you build more cost-efficient marketing for your business, and significantly improve your ROI.
Understand your customer needs
Call tracking software can also help you understand customer needs much better.
When you can see the engagement across your business, you’ll be able to establish the interests of your customers as a result.
For instance, you might find that customers are interacting most with campaigns centered around the quality of your products. This can reveal the exact things customers require from your products, which could be technical specifications, materials used, model type, etc.
Once you have a better understanding of customer needs, you can adapt areas of your business to accommodate them, and also ensure you’re making this clear in your marketing messages.
Final thoughts
Call tracking is one of the most essential business tools. When you implement it effectively, you’ll begin to reap a whole host of benefits to your marketing efforts and your business development as a whole.
