Whether you are running a small-scale organization or a professional enterprise, one needs to focus on their lead generation strategy.
Lead generation is not just about grabbing the visitor’s attention towards your website. It allows you to gather the information about prospects so that it becomes easy to nurture them to become your customers and promoters.
To perform the lead generation process accurately, more than 80% of marketers are using lead generation tools, according to SmallBizGenius. They allow marketers to attract the right visitors and improve their brand awareness. Thus, having the right software is vital for every organization.
If you are reading this article, you might be pondering over which software can help you manage drip email campaigns, generate more leads, and make more sales. No worries! Here, you will get a top-notch list of software that help small businesses generate leads.
Now, let’s dive into the most emerging lead generation software to help skyrocket your business.
Top 5 Lead Generation Software in 2020
Let’s begin…
1- OptinMonster
This is one of the most commonly used lead generation software that integrates with various CRM and email marketing platforms. Through this platform, one can easily manage, capture, and share the leads without any hassle.
It is a robust customer acquisition application that allows the users to create eye-catching forms in less time by using easy and pre-built customizable templates. Moreover, it offers actionable and compelling insights into your campaign that not only helps to maximize your growth, but also improves your business revenue.
As per the research, the most reputed companies like SnackNation are using the OptinMonster tool to generate 1200 segmented leads every week and reach great business heights. So, if you want to pick a software that acts as a successful lead capture tool, then OptiMonster can be a good fit for your business.
2- HubSpot
If you are in search of a free and reliable tool that helps you to generate leads through inbound marketing, then HubSpot CRM is just one of them. There are more than 68,800 customers over 100 countries that are using HubSpot to attract, engage, and delight the prospects.
It is an advanced lead generation software that offers impressive services and allows you to convert anonymous visitors into qualified leads. By using this robust tool, one can create lead-nurturing email campaigns, lead generation forms, landing pages, and lead scoring effortlessly.
The best part about this all-in-one marketing platform is that it allows the users to track every interaction automatically. The user will be updated with all the happenings, which will further help them to prioritize generating new leads.
By looking at the success of HubSpot, it can be said that it is going to lead in far more success over the long term. So, if you want better results and to convert more leads, then HubSpot stands on the top of the list.
Are you planning to put your shoes into a user-friendly tool or want to avail HubSpot services?
You can always contact Webdew. It is a HubSpot gold-certified company that aims to offer excellent services like website designing, HubSpot templates, HubSpot services like integrations, management, etc. to their customers.
Preferred reading: 5 Tips When Selecting a Lead Generation Agency
3- Mailchimp
Mailchimp is another all-in-one marketing automation platform that not only allows you to create sign-up forms, Facebook forms, opt-in form pop-ups, etc., but also helps to capture leads and build an online presence.
By using this software, you can perform various activities like create emails with drag and drop builder, automate emails, run tests, monitor trends, track website performance, customize email and landing pages through pre-built templates, and many more.
The best part about Mailchimp lead generation software is that you can use this tool for up to 2000 contacts for free, which is great, especially for small organizations. Furthermore, you can pay as you grow. Click here to know more about Mailchimp’s pricing.
So, if you want to build a brand and make faster growth, then Mailchimp software can also help you tailor your content and convert more leads.
4- Agile CRM
Agile is not only an effective cloud-based lead generation tool, but acts as a complete service, sales, and marketing suite, which helps the small-scale organizations to build their customers’ trust and enhance business productivity.
One can easily attract, nurture, and convert the leads by using its great services like telephony tools, lead scoring, contact management, project management, appointment scheduling to marketing, etc. Moreover, it also allows the users to keep a record of all the information appropriately.
So, to ensure better results and if you want to choose a personalized lead generation software, then Agile is one of the tools that can help you grow and reach the targets.
5- Intercom
This is probably another mostly used lead generation software that helps organizations to elevate their business growth by making better relationships with the leads.
One can consider Intercom as a modern messaging service offering huge features like live chat, lead capturing, lead scoring, lead nurturing, visitor identification, etc. Moreover, it has the potential to gather product feedback to convert more leads.
Besides all that, users of Intercom (customer messaging platform) can easily send scheduled messages to improve interactions and conversion rates. But, to avail its robust services, you have to invest some bucks — to get started with essentials: $87, and premium pack: $153.
Also, don’t worry about the challenges. Their customer support and onboarding are there to help you better connect with the customers and reach business targets.
Additional Lead Generation Software: Limecall
Limecall is a callback solution that enables you to connect with your prospects in a quick and convenient manner. The software helps you generate and convert inbound leads instantly into qualified sales meetings and sales calls with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling Correspondingly, you can make the first connection with your prospects in less than 28 seconds.
It also native integrations with Slack, Zendesk, Intercom, Facebook Ads, Google Analytics, Zapier, and WordPress.
Pricing: Has a free plan, with two paid plans that are priced at $149/mo and $399/mo.
Link is http://limecall.com/
The Final Say
Generating leads is not a cakewalk. One needs to monitor every task performed on a website. Indeed, tracking every moment is difficult, so marketers prefer using lead generation tools to reach out to the potential visitor at the right time.
It’s challenging to choose the best from the list of thousands. But hopefully, the above-listed lead generation software will make it easy for you to choose the right software that better suits your needs.
Once you choose the software, make sure you go through the blog — How to Use Marketing Automation to Drive Lead Generation.
Furthermore, if you know other software that can help users to improve their conversion ratio or you have second thoughts regarding which tool can suit your needs, feel free to share in the comment section below.
