The highly popular Life is Beautiful Music & Art Festival always brings a bevy of A-list headliners and first-rate sponsors to Las Vegas, and this year’s may have been the best yet. Just last weekend, tens of thousands of festival-goers were treated to a vast roster of incredible performers, including The Weeknd, Travis Scott, and Odesza. On top of this, the festival grounds was teeming with brands, jaw-dropping murals and art installations, comedy shows, delicious food options, and more. It was a true feast for the senses.
Life is Beautiful Music & Art Festival 2018 was the perfect way to celebrate the beginning of autumn. On Friday, music lovers swarmed the various stages to take in sets by many internationally-renowned stars. The Downtown Stage featured fabulous sets by CHVRCHES, French Montana, and The Weeknd. The BACARDÍ #SoundOfRum Stage featured remarkable performances by Sylvan Esso, The Neighbourhood, and Death Cab for Cutie. DJs like RL Grime and What So Not also shut down the Fremont Stage.
The music lineup on Saturday was just as fantastic, possibly even more so. At the Downtown Stage, festival-goers took in awe-inspiring performances by Florence + The Machine, N.E.R.D., and Foster the People. The BACARDÍ #SoundOfRum Stage also had a sensational schedule of performers, including Miguel, St. Vincent, and Travis Scott. Global star DJs like Galantis and Alison Wonderland also dominated the Fremont Stage.
Just like the last two days, Sunday was also packed with phenomenal performers. Music lovers flocked to the Downtown Stage to take in shows by Arcade Fire, Bastille and DJ Snake. The BACARDÍ #SoundOfRum Stage featured must-see artists like ODESZA, renowned rapper Tyler, The Creator, and T-Pain (whose performance was jam-packed with many throwback hits like “Bartender”). Santigold also put on an incredible performance and even invited attendees to come on stage and dance with her!
On Sunday, attendees were also treated to extraordinary sets by Slushii, A$AP Ferg, and Cashmere Cat at the Fremont Stage. Throughout the weekend, festival-goers also flocked to the Huntridge Stage to check out superb performances by rapper Blackbear, Daniel Caesar, Denzel Curry, rock-reggae band Tribal Seeds, and Lizzo, whose genre is an ingenious mash-up of soul, pop, hip-hop, R&B, rock, and gospel.
National brands also had a major presence at this year’s Life is Beautiful Music & Art Festival. Toyota had a fabulous must-see Music Den that featured shows from the likes of Chet Porter, Graves (a popular new trap DJ), and lovelytheband. Bacardi also sponsored one of the main stages and attendees also had a blast walking through an interactive bouncy house-like installation that promoted new flavors by Snickers.
Lyft had a dazzling, decked-out van outside the festival with brand reps promoting the service, and Zenni sunglasses also had a fun pop-up that allowed attendees to try on their shades. Festival-goers also interacted with City of Las Vegas, Nevada and other Vegas staple companies like The Venetian hotel, El Cortez Hotel & Casino, STK Las Vegas, and Downtown Grand Hotel & Casino. Attendees also enjoyed sipping on Dos Equis beer and spirits from drink sponsors like Fernet-Branca, White Claw and Tito’s handmade vodka.
Chipotle also provided a mobile burrito bar and music lovers also interacted with top-notch brands like Dignity Health St. Rose Dominican, Yahoo! Entertainment, New Era‘s stylish caps, Zappos.com, and LivexLive (one of the industry’s leading live music streaming platforms). Other fantastic brand sponsors were AREA15 (a brand new retail, art, and entertainment complex opening in Las Vegas in 2019), Electric Standard Co., Chef Works, and Dutch Bros. Coffee. Doritos Blaze also hosted the top must-attend festival pre-party.
Life is Beautiful 2018 was an outstanding event to close out this year’s music festival season. Each day’s lineup of performers was spectacular and major brands based in both Las Vegas and beyond had the chance to promote their products and services to a mass of excited consumers and potential new customers. In all, the entire Life is Beautiful Weekend was a sensational experience that will only get better and better every year.
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