The first weekend of the 2019 Sundance Film Festival is almost here! In addition to the many independent movie screenings taking place, film organizations and nationally renowned corporations will also put on events all over Park City. Big name brands will host experiential marketing activations, panels with actors, gifting suites, and more! Below is a quick list of some of the fabulous Sundance events taking place in Park City this weekend:
Salesforce Music Lodge – January 25-27, 2019
Salesforce, a cloud-based software company, will host their 3-day Salesforce Music Lodge to celebrate industry trailblazers. The Music Lodge is one of the longest running invite-only venues held during Sundance. The lodge will feature a pop-up gallery exhibition with music photographer Danny Clinch, an exhibit with Jackie Chan, a hosted bar, cultural eats from presenting sponsor, Louisiana Office of Tourism and Louisiana Seafood, fabulous gifts from dōTERRA, and concerts from world-renowned artists like Arcade Fire’s Win Butler.
There will also be a special activation with Cameo. Cameo is a digital marketplace that lets fans book personalized video shoutouts from their favorite people. Offering access to more than 7,500 athletes, actors, musicians and social media influencers, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth.
DIRECTV Lodge presented by AT&T – Jan 25-28, 2019
AT&T is returning as the official Multichannel Video Programming Distributor sponsor of Sundance 2019. This special activation is always a favorite for Sundance attendees. Taking place at Heber & Main on Main Street, the DIRECTV Lodge presented by AT&T is an all-new culinary meets entertainment hotspot for filmmakers and talent. It will include a pop-up experience with Jon & Vinny’s, a Variety Studio featuring interviews and portraits with Sundance 2019 stars, premiere parties, cast dinners, daily lunches, and more!
Canon Creative Studio – January 25-28
Every year, Canon hosts a must-attend hub for filmmakers in the middle of Main Street. This event will feature hands-on experimentation with the latest Canon equipment and Canon Creative Studio Magic Hours co-hosted by the AFI Conservatory (Jan. 25th) Francis Ford Coppola Winery (Jan. 26th), and Adorama (Jan. 28th). Influencers can also toast to Sundance 2019 cinematographers at the Raise Your Glass with Canon soiree on Jan. 27th!
Adobe Sundance Events
Adobe will host a bevy of events for film editors, such as the “Explore the Wide World of Editing Panel” discussion with industry leaders (like Carla Gutierrez and Will Merrick) on Jan. 25th. There will also be “The Art of Editing Reception” on Jan. 29th that celebrates the editing community (with a speech by Mary Lampson). The Adobe at IndieWire Studio will also empower storytellers with “Mentor in a Minute” videos, and attendees can enjoy a Sundance Ignite Fellows screening of 15 short films by young filmmakers (ages 18-25).
The Creative Coalition’s Sundance 2019 Events
The Creative Coalition is a nonprofit advocacy group of entertainment industry members, whose goal is to address both industry issues and social issues. On Jan. 25th, The Creative Coalition will have a Voices of Impact Dinner (hosted by Novocure) that focuses on leadership. There will also be a #RightToBearArts Members Reception hosted by ESOC Entertainment Security Operation Center and Impossible Dream Entertainment that night.
Film industry VIPs will also love The Retreat to Benefit The Creative Coalition & Project Green eco-friendly gift suite taking place all weekend. Another must-attend event on Jan. 27th is the 2019 Spotlight Initiative Awards Gala Benefit Dinner at the Kia Telluride Supper Suite by Greene St. Kitchen. This soiree honors actors and filmmakers who have films in Sundance 2019 and will feature the likes of Josh Gad, Kyra Sedgwick, Tony Hale, Alfre Woodard, Tom Skerritt, Anna Chlumsky, and Fisher Stevens.
Home Business Magazine will also be attending and covering Sundance brand marketing events, film premieres, and more. Stay tuned for all the Sundance 2019 event recaps!
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