Over Coachella 2016 Weekend 1, celebrities and top lifestyle brands mingled at numerous day lounges and parties all over the Palm Springs area. One such standout event was The 2016 Music Lounge at The Ingleside Inn, produced by BMF Media. At the lounge, Home Business Magazine and VIP guests like Amber Rose, Kat Graham, rapper G-Eazy, DNCE, Kellan Lutz, and Joe Jonas witnessed the unveiling of #WHHSH beer (an exclusive Las Vegas product) and indulged in an array of exhilarating Vegas experiences.
Sin City’s electrifying atmosphere was very present at The 2016 Music Lounge. First off, all of the big name stars raved over the #WHHSH black label beer cocktails by ‘s celebrated mixologist. A definite hit with both stars and media insiders alike, #WHHSH Beer is a social media geared acronym of the renowned “What Happens Here Stays Here” tagline introduced last year by the Las Vegas Convention and Visitors Authority. The beer is the first of Las Vegas’ limited edition #WHHSH products that are the newest element of the iconic campaign.
The new Vegas VR app was also present at The Music Lounge, which takes viewers through virtual reality Vegas experiences (like a gondola ride at The Venetian). Everyone also loved the pampering spa services from The Spa at The LINQ and . Throughout the weekend, the Hollywood’s top stars and media insiders also danced to exclusive DJ sets by The Palms‘ Ditch Fridays resident DJ Mark Stylez, as well as exclusive performances by G-Eazy and DNCE.
The celebrities stayed hydrated with Essentia water and got a kick from signature coffee cocktails by High Brew Coffee. Absolut also provided tasty spirits to help get the party started. Fashion gifts had a huge presence in the event’s Style Cabana, with stars lining up for trendsetting shoes by Diadora and matching socks and underwear from Related Garments. The A-listers also went gaga over the custom-made flowers from Flower Children Only and had their hair styled courtesy of Batiste‘s Dry Shampoo and SPLAT Hair’s new “Splat Chalk” temporary hair color. V-MODA also showcased their collection of luxury must-have headphones.
The 2016 Music Lounge was not only the perfect space to get amped up for Coachella, but it also provided endless celebrity marketing opportunities for the brands in attendance. #WHHSH Beer and the other lifestyle companies were able to receive testimonials and take photos of their products and services with today’s most buzzed-about stars, which could be later used in future publicity efforts. In all, the lounge proved to be the best space for brands to connect to the world-renowned prestige of the 2016 Coachella Music & Arts Festival.
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