Social media channels are excellent places to generate more leads for your business. However, how exactly do you go about it? Here are some of the best methods to use.
Create Compelling Lead Magnet Offers
One of the best ways of generating more leads via social media is to use the lead magnet method. If you are not aware, lead magnets work by offering enticing things to people in order to get details, such as their email addresses.
Numerous things can be lead magnets. For instance, provide webinars, e-newsletters, or educational guides. For people to access such content, they need to provide their email addresses.
Make the lead magnet interesting and related to your area of business. For example, if you run a link-building company, provide a webinar on how link-building works.
Make the Most of Automation Tools
Connecting with people on social media is a surefire way of gathering more leads. However, sending out messages to people is very time-consuming when done manually.
By using automation tools, you send out multiple connection campaigns at once. Moreover, you send out follow-up messages automatically, thereby allowing you to generate large amounts of leads without having to lift a finger.
Having a Salesflow automated lead generation tool for LinkedIn is just one great option to consider.
Create Targeted Social Media Ads
Armed with data about your buyer persona, you target your specific audience by creating tailored social media ads. It is a good idea to promote content on specific subjects that relate to your products or services. Also, consider promoting discounts and special time-limited offers to get more clicks.
By using calls to action in your social media ads, you capture quality leads.
Use Sequential Retargeting Ads
After you go down the social media ad route, consider utilizing the power of sequential retargeting ads. These allow you to re-engage lost prospects. Take for instance the person who clicked on your original ad and visited your landing page but did not complete a call to action. You are able to retarget that person with a fresh ad that encourages him or her to finish the signing-up process.
Embrace Social Media Sponsorships
Instead of or in addition to using paid ads on your social media channels, generate more leads by leveraging sponsorships. You reach more people when you advertise your business via content that prospects already use. So, consider sponsoring things like YouTube channels to connect with your target audience and generate more leads.
Host a Virtual Event or Conference via Your Social Media Channels
Another great way of generating more leads is to hold virtual conferences and events. To attend, people need to provide their email addresses or other information. When you choose the right conference or event to put on, it is a very effective way of increasing your reach to your target audience. Use your event to discuss trending topics or provide actionable tips. You could even invite well-known guest speakers to make sure your event is a success.
Launch a Referral Campaign
Once you have some quality leads, consider launching a referral campaign. That means you provide your existing customers with incentives in return for them referring your business to their friends and colleagues. Incentives include things like discounts and special gifts.
With solid referral campaigns, the referred people learn about your products or services. In turn, you attract them to your website or app’s landing page. In addition, you get them to follow calls to action that allow you to obtain details, such as email addresses.
Design a User-friendly Landing Page
Whatever methods you use to attract new people, your first aim is to get them to visit your landing page. From there, use lead magnets and calls to action to obtain visitors’ details.
So, whatever you do, do not overlook the importance of your landing page’s design. It is imperative that your landing page is user-friendly, easily navigable, attractive, and engaging.
Ensure your landing page and the rest of your website or app utilize UX and UI design methods. You then better ensure that visitors to the page generate more leads. In turn, you gain more conversions and sales.
