By Berny Dohrmann
The following are eight essential tips for shaping a good idea into a great business:
1. “You can’t build a business like a hobby project.”
Building a thriving business in today’s market means devoting yourself fully to the mission you intend to accomplish via the company.
2. “Wrong sequence ends in business failure.”
Move your business forward one step at a time, and more importantly, know where you’re going before you try to get there.
3. “Advertising is naked without PR.”
An idea is useless without a suitable voice to present it to the world. Build your advertisement strategy around the people best suited to get you to the next step of your objective.
4. “Never say NO to growth.”
While defining a plan for growth and future investment is necessary to guide your business decisions, nothing should ever be set in stone.
5. “The difference between wealth and income is how many people you benefit.”
While numbers need to be your first concern when it comes to sustaining yourself and your ideas in the market, make sure you measure your success by more than just a bottom line.
6. “As you grow IT, IT will grow you.”
Never walk away from the chance to shake hands with a potential partner no matter their value to you and your business at the moment. Grow your network every chance you get.
7. “Nothing will grow you more than growing your dreams.”
Remember that the more work you put into getting somewhere only makes the achievement more meaningful in the end.
8. “Competition slows everything down.”
If your definition of progress includes hurting other companies along the way, you’re not on the fastest lane to success. Look at your competitors as potential partners and find a way forward for everyone involved. HBM
Berny Dohrmann is chairman and founder of CEO Space International, (www.ceospaceinternational.com), one of the world’s largest support organizations for business owners. He is the inventor of Super Teaching, a Title I technology that accelerates retention for public schools.
