The beauty salon industry has been growing at a rate of 2.7% a year on average, according to Marilyn Monroe spas franchise. For you as a salon owner this means two things. One is that your business has good chances of succeeding. The other is that you have to fight for that success as despite the stable positive growth, the rate of it is rather low. If you want to boost revenue in a beauty salon today, you need to nurture customer loyalty, introduce attractive extras to your services, and focus on quality improvements that won’t raise your prices too high.
3 Ways to Boost Revenue in a Beauty Salon in 2018
1. Offer gift cards
Gift cards are insanely popular today, and you can’t miss out on the chance to use this super-efficient marketing tool. You can offer gift cards for sale as well as include them as a bonus in your customer loyalty program.
You shouldn’t forget that these cards give you a chance to attract new customers. Be sure to offer extra special service to those who come to your salon on this ‘invitation’ as you’d definitely want them to become a regular in the future.
2. Create the appearance of luxury
The majority of people would like to visit a luxury salon but only a few can afford it. You can use this desire to attract more customers by creating a luxurious space in your salon. This will require a good investment, but with a solid marketing strategy focused on the target market, it will pay off very fast.
You don’t have to install floors of Italian marble and have designer chairs covered with high-quality leather. What you need is to research how luxury salons look like and try to set up something similar. The designs of such places tend to be rather simple as they win due to the quality of materials used. However, you only need to recreate the general design and then add a few details to set up the proper atmosphere.
What you definitely will need for this plan to succeed is to hire some talented stylists and get some good salon furniture. Quality matters most, so be sure to splurge on the essential tools. Keep the rest of the design minimalistic, using a light color scheme as it will make the place look clean and more welcoming.
Then add a few details to set the ‘luxury mood’. For example, you can use a few tasteful decorations and flower arrangements. Avoid artificial flowers as they look cheap. If buying a new bouquet every few days is too much, use an arrangement of potted plants, but make sure they are well cared for.
You can enhance the atmosphere of luxury by offering a glass of champagne or at least a tea or coffee free of charge to every customer. Do your best to make the customers feel pampered while offering affordable prices. This combo will definitely help you win over your customers’ loyalty and have new people coming after they brag about your shop.
3. Set up a loyalty program
To boost revenue in a beauty salon, you need to not only seek out new clients. Your foremost concern is to retain the ones you have and motivate them to come back more often. A clever loyalty program is a great way to do this.
Offering an occasional discount or a special service is nice, but you need to set up a system that will increase your earning most efficiently. Consider offering every fifth (or any other number) manicure/haircut for free or a discount to a second service if the client orders it on the same visit. Simply put, focus on increasing the frequency of visits by offering tangible benefits that will make coming to the salon more often seem like a financially smart choice to the client. Don’t forget, the best business deal is the one where everyone wins.
Implement these tips to become a beauty salon success story and see increased business. Inspiring your clients to return on a long-term basis can be achieved through providing attentiveness and high-quality service.
