The pandemic and economic changes over the last few years altered the small business landscape. As a result, you operate in a new world in 2022, and you must still optimize your business growth. By adapting your business to the changing environment, you protect against business threats and take advantage of new opportunities. Whatever your growth strategy might be, these tips help you catalyze business growth this year.
1. Be Agile with Your Digital Marketing Strategy
Marketing online evolves fast. Search engines and social media platforms revise their algorithms and add new features all the time. These changes make your existing strategies less effective. Keeping your strategy fresh helps you take advantage of new opportunities. In addition, it helps you alter tactics that need updating. It is hard to keep up, but taking your digital marketing seriously is key to business growth in most industries. More than likely, market research tells you that the best place to communicate with your audience is online.
Your digital marketing strategy is a combination of SEO, email marketing, and social media content and engagement. If you are not meeting your audience where it already is, you are missing visibility for your brand. You are also missing the chances to forge connections, and these lead to interest, sales, loyalty, and eventually overall business growth.
2. Remember That People Make Your Business Great
Your business depends on people. Invest time and care into maintaining those relationships. Your business is not capable of growth without them. Keep your team happy by truly listening to their concerns and taking their ideas seriously. Offer development opportunities, and trust them with responsibility. A happy team translates to dedication and efficiency. When your team works like a well-oiled machine, meeting business growth goals is easier.
Tending to the relationships outside of your business is just as important. Cultivate community among your clients and audience base. Building strong customer relationships leads to sales and repeat business. Making connections and networking within your industry are often the places you find growth growth opportunities in the form of partnerships.
3. Boost Your Efficiency with a Virtual Assistant
While having too much work on your plate is never a very bad thing for a small business owner (let us celebrate the business we get!), it starts to hamper your efficiency and ability to enact your growth strategy. That is why adding a second set of talented hands to your business is the best way to support your business growth journey.
Virtual Assistants assist you with everything from bookkeeping and calendar management to customer service, personal tasks, and creative projects. They typically have experience in a variety of industries and can quickly adapt to your specific needs. Hiring a Virtual Assistant rather than an employee also saves you time and money over hiring a new employee. Moreover, they immediately relieve your workload and free you up to do the work you love while achieving your business growth goals.
4. Keep Your Eyes Open and Do Your Research
In our changing economy, market research is more important than ever. While your existing knowledge of your industry is a strong foundation on which to base your business growth, you still need to keep your eyes open. What is changing in your industry? What new businesses have popped up? Are there any concerning trends within your business?
Change what makes sense to change and double down on strategies that are continuing to work. Look out for new opportunities and make sure your operations are dynamic enough to take advantage of them. If the pandemic taught business owners one thing, it is to prepare for the unexpected. You need to pivot quickly. Staying informed helps you do that.
5. Try New Ideas
Now is the time to try out new ideas. Markets are changing and creativity and ingenuity is often rewarded in times like these. Your wildest, most out-of-the-box idea is the one that works the best right now. Is there a sales strategy you wanted to try? A new product line? A new niche to enter? By no means should you bet every penny on a new idea, but experimenting helps you uncover strategies that might meet the moment more successfully than what did previously. Be creative and find out what works in our new normal.
Final Comments
Add one (or all) of these strategies to your growth plan to see your business truly excel in 2022. Remember that you do not have to go it alone. Investing in the services of a Virtual Assistant Agency or Social Media Marketing Firm is a great way to achieve your most challenging business growth goals. You have the backing you need to implement strategies that take your business to the next level. Good luck growing this year!
About Lauren Gall & Melanie Ammerman
VaVa Virtual Assistants co-founders Lauren Gall and Melanie Ammerman saw a gap in the workplace for support that entrepreneurs need in order to develop and scale their own businesses. Together, they built a 7-figure Virtual Assistant company from the ground up. They continue to have the drive and passion to help business owners achieve the success and work-life balance they always desired. More information is here – https://vavavirtual.com/about-us/
Lauren Gall is a native Midwesterner with over 10 years of experience in the business services industry. As a graduate of The Ohio State University where she studied Strategic Communications, she has excelled in the areas of sales, leadership, and public relations as it relates to business development within her firm.
Melanie Ammerman is originally from Wisconsin and has a background in Clinical Psychology with a bachelor’s from DePaul University and a master’s from Pepperdine University. Through starting and growing VaVa Virtual Assistants over the past 10 years, she discovered the perfect fit in her leadership role where she is able to utilize her background and natural skills of big picture thinking, strategic planning, as well as understanding and connecting with people on a deeper level.
