Franchise Expert Starts Organizing Company & Capitalizes on CLUTTER!
By Sherilyn Colleen
In a society where it’s easier to purchase things than ever before, the attachment to materials is at an all-time high and families and businesses face time management challenges. Fortunately, CLUTTERCRASHERS, The Organizing Company, has emerged.
Peter Lorenzo, former Director of Franchise Development for Sylvan Learning Systems, found out his company was downsizing and he had to create an opportunity. Growing up, he spent weekends with his former naval officer father and interior designer mother getting the house organized from the inside out. “Beds were made everyday and even the mower lines in the lawn had to be straight,” he says. Along with this ingrained appreciation for tidying living areas, he witnessed the excitement of a friend who was getting her closet organized. He decided to study the hobby-based industry and found a niche: a powerful brand in the service sector of organizational industry!
Ten years at Sylvan Learning Systems gave him a corporate foundation and structure. “In an economy where I was downsized, it was the confidence in myself, my idea and my abilities that made CLUTTERCRASHERS work,” he says. “I asked what could I do for $100 for somebody that was service-oriented, provided value, and made me feel good. My answer: I could help people get organized.”
CLUTTERCRASHERS has enjoyed fast business successes over the past two years, appearing on NBC’s George to the Rescue and also recently being featured in NJBIZ Magazine. Lorenzo credits his greatest business achievement to “Being asked to speak at my high school’s Entrepreneurial Event and getting youth inspired about starting their own businesses!”
With a key management staff in place his goal right now is to be a leader, motivator, sales generator and opportunity maker. Lorenzo says, “Bottom line is: I invest in good people. We “over-solve.’ We expect the best, prepare for the worst, and most of all, we help people be more productive than ever before!”
The organizing industry is expanding and CLUTTERCRASHERS The Organizing Co. has positioned itself as the industry leader. Lorenzo states, “In 3 years, I would like 10 to 15 other offices nationwide on our way to our goal of 100 nationally. I hope others will consider owning a CC office as we start to expand into other markets.” Visit www.cluttercrashers.com. HBM
