The first weekend of the annual Coachella music festival is filled with unsurpassable celebrity marketing opportunities for brands. Although there are countless ways to publicize your company around Coachella’s numerous stages, the true promotional magic happens outside the festival gates at the plethora of star-studded parties and day lounges. Home Business Magazine and Hollywood’s top celebrities and industry elite will soon flock to must-attend Coachella celebrations like the ultra-exclusive Neon Carnival and the NYLON party, a.k.a fêtes that are world-renowned powerhouses for generating brand awareness.
The annual Neon Carnival is without a doubt THE ultimate later night event of Coachella Weekend 1. Returning for its seventh consecutive year, the 2016 Neon Carnival will take place at a secret location in Thermal, California on April 16th. Presented by title sponsors Levi’s Brand and Re/Done, Neon Carnival will wow its star guests with exhilarating carnival rides and riveting sets by DJs like Kayper, Politik, Jesse Marco, and DJ Ruckus. Attendees will also indulge in a wondrous drink experience by Don Julio Tequila.
Another fabulous celebrity marketing occasion is the annual NYLON Midnight Garden Party, which will be held at a private estate outside of the Coachella festival grounds on Friday, April 15th. At this invite-only soiree, 500 VIPs and tastemakers will toast to Coachella in luxe style and dance the night away to electrifying performances by top notch musicians. Last year, A-listers like Justin Bieber and Katy Perry were spotted grooving to tunes from The Misshapes, The Dolls, Mia Moretti, and Chelsea Leyland. This year’s party is guaranteed to be even bigger! On Sunday, April 17th, NYLON will also host a classy pool party/brunch for 350 VIP guests to chill out at before attending the final day of Coachella.
Savvy lifestyle brands, influencers, and the upper echelon of the entertainment world will also swarm Coachella day parties like The Pamper Lounge poolside party, presented by BISOUS magazine and Joico‘s new InstaTint™ temporary color shimmer sprays. This poolside pamper lounge will feature Joico hairstylists giving fashionable girls a #PopOfColor to their festival look. Other event sponsors include SkinCeuticals, BMW of Palm Springs, Peroni Italy, Little Black Box, and Sausage Bistro.
One last must-attend event of Coachella Weekend 1 is the The 2016 Music Lounge, which will be held on Saturday and Sunday at The Ingleside Inn in Palm Springs. At this event, guests will experience succulent culinary offerings and curated #WHHSH (What Happens Here Stays Here) beer cocktails created by ARIA Resort & Casino’s acclaimed mixologist, pampering beauty and spa services from The Spa at The LINQ and Green Valley Ranch, Resort, Casino & Spa, exclusive DJ performances by The Palms’ Ditch Fridays resident DJ Mark Stylz, and more.
Other renowned Coachella soirees:
AMUSE House – 4/15/16 -4/17/16
Revolve House – 4/16/16 & 4/17/16
Sponsoring one or more of these highly buzzed-about Coachella parties is the perfect way to publicize new product launches and get your brand in the hands of today’s hottest celebrities. Brands who signed on as title sponsors for the extravagant Neon Carnival and NYLON Midnight Garden Party are guaranteed to get massive publicity and a whole new level of consumer brand recognition. Look out for further updates on how these parties and day lounges helped connect brands to the prestige of the 2016 Coachella music festival.
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