Every year, awards season buzzes with celebrity gifting and marketing opportunities that bring lifestyle companies to whole new levels of brand awareness. The 2017 awards season was filled red carpet gifting suites and soirees for the stars, but there was one celebrity marketing initiative that outshined all others: the 2017 Madison & Mulholland Awards Season Gift Bag that was presented to A-listers like Emma Stone, Nicole Kidman, Viola Davis, Michelle Williams, Natalie Portman, and Octavia Spencer.
Valued at over $25K, the 2017 Madison & Mulholland Awards Season Gift Bag pampered today’s top celebrities with once-in-a-lifetime experiences and gifts related to lifestyle, beauty, and more. In regard to experiential gifts, the stars received a luxe 3-night stay at Baron’s Cove Sag Harbor, NY (located in the Hamptons), which also included a $500 Dining Credit and an in Season Wine Tasting for Two at Wolffer Estate Vineyard Welcome Amenity. Guests also received the A-1 Array by Super A OK, a multi-camera system that captures single moments and creates three-dimensional animations for instant sharing.
Fashion gifts also had a major presence in the bag, as stars received B5LineNYC‘s versatile bracelet and statement necklaces that are a part of “The Convertible Collection. Isabella Hearst New York also gave away their trendsetting “No Paparazzi” Italian leather luxe designer Handbag. Celebrities also received double-wrap leather chains and .925 sterling silver-sculptured open heart pendants by Caterina Jewelry and Liberti USA provided their Embrace Ring and Classic Cuff, which donate to resettled refugees here in USA.
Lizzie Scheck Jewelry also provided their fine jewelry fashions that are loved by Kristen Bell, Amy Adams, Jennifer Garner, and Tyra Banks. Also included was a pair of optical quality, Swiss-designed readers by Madison & Mulholland Eyewear. OM Shanti Clothing also provided their Miami performance wear made with 100% virgin yarn and processed using non-toxic, water based prints. Stars could also stay pumped up with Celsius Energy Drink, a one-of-a kind, healthy drink that burns body fat and 100+ calories with each serving.
Tinsley Radix also made sure the stars were ready for all red carpet parties by providing their Becca Tank that is covered in black sequins. Their ready-to-wear line features prints and fabrics that reflect regional influences as well as each designer’s experiences.
The Madison & Mulholland Awards Season Gift Bag also helped ensure all A-listers were red carpet ready with a plethora of beauty and personal care picks. Stars received Bio Miracle Skincare‘s new Coffee-based body wash and scrubs, as well as the Teasedale brush and Monroe USA Glamour hourglass round styling + finishing brush by Brushopolis. The awe-inspiring gift bag also included Mederma AG Advanced Dry Skin Therapy Hand & Body Lotion and Neutrogena’s Hydro Boost Gel that quenches dry skin.
Celebrities were also lucky to receive Culture Hair Products, a.k.a. Hollywood’s preferred new haircare system designed for multicultural, curly, unmanageable, multi textured hair types. One Two Cosmetics also provided their revolutionary Eyelashes, named “Best of Beauty Breakthrough” by Allure Magazine in 2016.
Gourmet food gifts were also popular in the bag. First off, the big name stars received The Olive Fruit‘s Greek Extra Virgin Olive Oil, a superfood with inherent attributes that promote health and longevity. Also included was Michelle’s Maccs, presented by FreshBakedNY. The Revolutionary Coconut Macaroons in the bag are eggless, flourless and covered in Elite Belgian chocolate. They are chewy and truly delectable treats. For stars wanting a nice refreshment before the red carpet after parties, Truly Spiked & Sparkling provided their clean, crisp, and tasty 100-calorie spiked sparkling water that features a hint of fruit.
Other top favorites in the bag were The Naked Philosopher‘s thrilling Mystery/Crime novel from award-winning screenwriter Paul Margolis. Eva Keretic, a truly extraordinary singer/songwriter, also shared her album and stars were lucky to receive Julia Knight Collection‘s artisan set of nesting bowls, trays, and a spreading knife. Each piece is a work of art, handmade of sand cast aluminum with a signature blend of enamel infused with crushed Mother-of-Pearl.
In all, the Madison & Mulholland Awards Season Gift Bag proved to be the most lucrative celebrity marketing opportunity of the 2017 awards season. All of the brands included were able to get in the hands of today’s top stars and possibly receive social media shout-outs, which are invaluable testimonials for future publicity efforts. If you, too, want to connect your lifestyle brand with today’s most buzzworthy celebrities, sponsoring next year’s Madison & Mulholland Awards Season Gift Bag should definitely be at the top of your 2018 influencer marketing plan.
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