Small businesses face tough competition in the US.
Indeed, 30.2 million of them operate around the country.
Most markets are saturated with businesses competing for customers. To stand out and succeed, it’s crucial to do the simple things well.
That’s where website design for small businesses comes in. Simply, companies with ugly and underperforming websites suffer in a plethora of ways.
Want help with your website? Read on for 5 key tips on website success.
1. Keep It Simple
Less is more when it comes to websites.
Too often, you see small businesses take the opposite tack. They’ll cram information, text, and images into webpages that look more cluttered than a teenager’s bedroom.
Get rid of it.
Professionality and aesthetic appeal come in the form of simplicity. The text should be kept to a minimum, space around features should be sufficient, and images should be captivating.
2. Make It Easy to Navigate
This point is related to the last.
You want your website to be easy to navigate. Somebody should enter your website and intuitively know how to navigate around it.
Complex navigation is cumbersome and frustrating. You’d be surprised how the simplest of alterations can make a significant difference.
For example, removing fields from the forms on a page can increase submissions. Reducing the steps required to make a purchase will drastically boost conversions. And so on.
3. Optimize It for SEO
Your website must rank well in Google.
Fail in that regard and your business loses out. Remember that millions of people are online every second. Each and every one of them could find their way to your website and business!
More eyes equal more leads, which creates more conversions and drives revenue.
First, though, you need to optimize the website for search engine optimization. Keep the site fast (more on this next), use relevant keywords, and include a sitemap. Do what you can to help Google index your site.
Consider working with an SEO professional for help bringing your website and design ideas to life.
4. Ensure It’s Fast-Running
Speed is of the essence for your small business website.
Slow sites lose customers. People don’t have patience these days, meaning your website can’t afford to take ages to load. Users won’t stick around and wait for slow-loading pages.
They’ll click back and go to another website instead. That, of course, equates to a lost potential lead. Too many of those, and you’re throwing away potential income.
5. Keep It Mobile-Friendly
People now carry their computers in their pockets.
Desktops are still important, but mobile phones are where the majority of searches happen every day. That’s why Google introduced its mobile-first approach.
In simple terms, they’re prioritizing content in search that’s optimized for mobile devices. Make sure your website opens and operates across all devices, but especially on mobile.
Time to Improve Your Website Design for Small Businesses
There you have it: 5 top tips for effective website design for small businesses.
In a competitive world, websites make a vital difference to small business success.
Hopefully, this post has highlighted how to enhance the effectiveness of your own site. Keep these tips in mind, and you’re sure to see a boost to business.
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