Whether your business is online or bricks-and-mortar, your website is a vital part of your business. It is your window for the world to visit and better understand what your company offers and what other customers think about the products and services that you offer. This article discusses ways to drive attention to your website continuously.
You need your website to work for you. It is not enough to just pay a third-party company to set it up according to your brief and expect it to perform for you. While you do not necessarily need to update your content daily, you must keep it dynamic and lively. There are easy ways to do this that results in your website continuously getting views and interactions.
The simplest way to keep your home page fresh and exciting is to embed your social media feeds on the page. This means that every time you update your Instagram, Facebook, or Twitter feed, they automatically appear on your website. If you have a promotion or a new product that you want to focus attention on, create a specific post with the details. It is important to keep your social media professional and neutral if you use it in this way. No one wants funny cat videos on their business site ─ unless you sell pet supplies.
The blog section of your website is where you update on the site itself. These updates drive attention to your website adn do not affect the other static pages. Your blog may be the landing page or somewhere easily accessed from the home page. This depends on how your site is structured. You update content here easily with news and stories. You can also allow guest posts which link to a third-party site. This creates two-way traffic. Remember when you create a new blog post to share it on your social media outlets in order to draw attention to your updates.
Sometimes, you need to do something a little more radical to keep your products or services fresh. For example, think about how the fashion industry ‘drops’ new lines and styles. To make those items even more desirable, they offer a limited edition run or collaborate with another designer or artist. By creating a partnership, the two or more organizations cross-promote the product or service and cross-pollinate each other’s markets.
Whether or not you collaborate, updating your inventory is essential to drive attention to your website and keep it in the public eye. New products or services utilize to bring old customers back as well as attract new ones. Online casino operators are experts in this field. To remain relevant, most popular UK slot sites introduce new game variants regularly. They then make sure their customers know about the latest titles and offer incentives to try the games out. A new game also gets noticed by a reviewer or influencer who writes about it and drives more traffic back to the site.
About reviewers, your own customers help to keep your website in the spotlight. It is a little daunting to ask them for feedback, but it is another critical part of your website strategy. You generate reviews yourself by emailing a link to customers after they made a purchase. You either sign up for a third-party review website like Trustpilot, or you create your reviews on your Facebook page if you have one. By embedding the links from the chosen review site back to a review page on your website, you show off what customers think. This creates very little work on your behalf and drives attention to your website. Remember to respond to reviews professionally and value feedback to improve your service in the future.
Finally, a picture says a thousand words, so remember to keep your photos fresh and current.
