Running a home business is not an easy task. While other professional organizations have access to thousands of dollars’ worth of equipment, conference rooms, and full-fledged production teams, you’re limited to whatever devices you can afford, the spare bedroom, and your remote staff. However, that doesn’t mean your business has to be less successful than these larger, more established brands. These professional website tools will help you build a quality website, an important key to thriving as a home business.
Magneto eCommerce
If your website features an online store, Magneto eCommerce is your one-stop shop for providing your customers with an intuitive, modern experience. It’s an eCommerce platform that comes loaded with a page builder, customer personalization tools, content staging, inventory management, business intelligence, and so much more. Whether you primarily sell things to B2B, international, or regional customers, Magento can help with it all. Best of all, Magneto comes with easy steps on how to manage your store, making it a great choice for anyone, even business owners new to building websites.
Mailchimp
Let’s say you set up your website, and it looks amazing. How can you convince your customers to visit it? One good method is to try out a drip campaign from Mailchimp. Mailchimp is an email campaign manager that lets you create unique messages tailored to your demographics. This increases the likelihood of a follow-through sale. If you don’t want to waste time on campaigns, don’t worry, as Mailchimp can even set up an automated schedule for you so your messages get sent without any effort on your part.
SEMrush
What if you don’t have any existing customers? You’ll need a way to attract them to your site, and one way to do that is to increase your SEO rankings with SEMrush. It’s an all-in-one tool for establishing your business as a well-ranked site on search engines like Google. By utilizing their keyword search volume tool, you can craft content that will help your rankings soar. SEMrush also helps you identify backlink opportunities, create an ad strategy, and discover which of your posts performs best on social media.
Acquire
Excellent customer service is a vital component for any successful business, and that’s especially true for smaller startups. One negative review early in your business’ life could permanently derail your chances of expanding. That’s why you should consider a service like Acquire to help you improve your customer service team. It’s a fully robust add-on that offers live chat (including voice and video) and automation bots to help answer your customers’ questions immediately. You can even use co-browsing to see your customers’ screens without having them download any sketchy third-party app.
You have enough to worry about with your home-based business — don’t let your website be one of those things. The four professional website tools listed above cover four of any e-commerce site’s main issues: design, email campaigns, SEO, and customer service. Using these tools will take your virtual presence to the next level.
