If you’re an entrepreneur, then you will know how competitive the business landscape is right now. The internet boom has made it easier than ever for people to start businesses out of their homes while facilitating remote work. Although this has led to a sharp rise in the amount of new businesses being created, it has also made it harder for existing businesses to remain competitive. One way to work around this would be to target a niche market, but there are some pitfalls you need to avoid.
High Competition and Low Demand
Avoid niches with high competition and low demand. The casino sector is a good example of how this is possible. Let’s say you go online and discover the Starburst slot casino game. This particular game is one of the most popular video slots on the market, with expanding wilds and Win Both Ways feature. Although it faces competition from thousands of other slot games, the niche theme, combined with space elements and vibrant graphics helps it to stand out from other titles, such as fishing-themed slots like Big Bass Splash. Although the target market is the same for both titles, each one targets a different niche audience, very well. The key to experiencing success like this is to simply make sure that there is enough demand for your product, service, or offering. People need to be willing to spend money on whatever it is you are trying to sell. The last thing you want is to try and convince people to be interested in buying something from you.
Double-Down on a Trending Niche
Identifying a niche, as explained here by HubSpot, is imperative for business success. At the same time, you need to narrow down your niche even further if you want to succeed. For instance, instead of targeting all men or women in a specific age group, focus on individuals over 25 who share a specific interest, such as travel. This way, you could target male or female entrepreneurs who travel frequently and have a high income. To refine your niche further, you could narrow your focus to individuals from particular countries or working in specific professional roles. Taking charge of a trending niche, and doubling down on it, is also a good idea. TomboyX, on this list of examples, did this very well, by creating genderless apparel for the LGBTQ+ community. It’s a very specific niche, but one that’s more prevalent than ever right now.
The key to doubling down on your already concentrated niche would be for you to make sure that you’re not going too far with it. Like everything, there is a sweet spot and as a business owner, it’s your job to find it. Taking risks is important, as with risk comes opportunity, but there is a point where the risk simply outweighs the rewards, or cost investment you’re making. If you can keep this in mind, and if you can track your results through A/B testing, or even just through keyword metrics, it’ll help you in your journey to success while avoiding certain pitfalls.
