Back in the gloomy midst of the economic recession, Russ Ruffino was making a living working long, hard hours as a bartender. In his own words, he was a broke wanna-be entrepreneur, and everything he tried just didn’t quite work out for one reason or another.
However, he wasn’t going to settle for a life of mediocrity and decided to take a huge risk, throwing himself into the deep end, sink or swim.
“I quit my job and went all-in with my side business, even though it was making just $500 a month,” says Ruffino.
As it turns out, that may have been one of the smartest decisions Ruffino ever made, as his new back-to-the-wall scenario that he forged for himself gave him more drive and determination than ever. In just six months, he used his newfound digital marketing skills to launch an online product that pulled in over six figures in sales.
The turning point
However, Russ didn’t stop there. Where most people may have slowed down after a big win, Ruffino doubled down on himself and spent over $60,000 on hiring top-level coaches to help him refine his marketing strategies and optimize his funnels.
“I went from $200 to $700k per month talking to the same number of potential customers and generating more than 3x the results, with just two offers.” Not bad for a dead-broke bartender!
Clients on Demand
Nowadays, Ruffino has turned all of his attention to his latest project, Clients on Demand, where he helps business owners, coaches, thought leaders, and service professionals follow in his footsteps and find massive success by connecting with the “right clients, at the right price.”
At this point, you’d be forgiven for rolling your eyes and embracing yourself for another story about a digital marketing guru who has the next big secret. However, Ruffino and his team have proved time and time again that they have what it takes to deliver results to their students. So what separates COD from the rest of the pack?
Well, as Ruffino explains, “there are plenty of ‘how-to’ courses on sales for anywhere from $100 to $2,000. But at those prices, people tend to buy that information on a whim, and then they never take action. It’s an impulse buy. People don’t do anything, and then, of course, they don’t get results. Also, the people who sell those programs are usually enrolling thousands of people at a time, so it’s difficult (if not impossible) to provide world-class support to anyone.”
In other words, Ruffino’s course is set at a higher price point so he can work with fewer (VIP) clients, enabling him to deliver a more intimate coaching experience that produces better results for everyone.
Find the right clients and overdeliver for them, every time
If there is one thing standing in the way of your business growth, it’s finding new clients to buy your product or service. Even if you’re the best coach or consultant in the world, it’s going to be hard for your business to scale unless you have a constant stream of new clients coming through the door each month.
Ruffino teaches his students a very client-centric approach to business. The idea is to find clients who are a perfect fit for your business so you can provide the best outcomes for them, which in turn will create a perpetual cycle of client-coach success. It’s a simple yet effective approach that’s far too often neglected.
The value in having a set process
Goals are good, but the process is what gets you there. And yes, the best way to do that is with effective marketing strategies that are proven to get results. Interestingly, Ruffino proclaims that content isn’t king and that the usual marketing tactics such as blogging, podcasting, and video production don’t quite cut the mustard anymore.
Instead of content marketing, Clients on Demand focuses on teaching their clients more immediate marketing strategies and funnels so they can command premium prices and see faster and more effective results.
The power lies in the mindset
“It doesn’t matter how good your marketing is, how good your message is. You can’t change the world until you change your identity,” explains Ruffino. “What causes me to be successful, and continue being successful, is not my intelligence, experience, pedigree, or network. It’s because I’ve made bold decisions with 100% confidence when most others balk.”
The Clients on Demand program employs a team of expert business coaches to help deliver the course content while assisting students to develop the mindset and confidence required to take their businesses to the next level.
In this review, Kathleen Byrar explains how COD helped her regain her ambition and drive, mustering the confidence to launch her own coaching business where she now helps thousands of women achieve their business goals while maintaining a happy and healthy home life.
Summary
Ruffino knows what it takes to succeed. Like many ultra-successful business people, he’s been down in the trenches. He’s been rejected and failed countless times. He was tested in just about every way imaginable until, eventually, he found the keys to success.
While the course price may put some people off, the lessons taught inside are invaluable and will help even the most experienced entrepreneur scale their businesses quicker than ever before.
Check out this link if you want to see some more testimonials about Clients on Demand and how business owners have used the tools and skills they learned to propel their businesses to new heights.
