Gambling Capital has earned the title of one of the best agencies engaged in the analysis and forecasting of the global gambling market, in particular sports betting. Telecomasia.net decided to analyze the latest reports from the British company on the current state of the betting market.
The analysis took into account the performance of bookmakers working on the Internet, as well as providing services at betting shops (they are now a minority). It is noted that the global betting industry, despite the pandemic and the crisis associated with it, continues to show growth.
Online bookmakers received approximately 48% of the total revenue of companies that specialize in providing services to online gambling operators, overtaking online casinos by more than 25%.
Even though during the pandemic, several countries restricted gambling advertising, there is a trend in the Internet betting market such as an increase in advertising funding. Bookmakers do this to attract new customers and retain old ones, constantly reminding them of the attractiveness of sports betting.
Now we can observe that the boundaries between different online gambling are becoming more and more blurred. It is almost impossible to find a large bookmaker company that does not offer customers the opportunity to play casino or bingo. Online casinos have also started placing lines for sports events on their websites and accepting bets on them.
For bookmakers who previously did not have their online resources, during the pandemic they did everything to get sites because this is the only way they could not lose revenue.
Also, an interesting fact is that the income of bookmakers is growing by an average of 7-9%, while the average growth in the profit of other gambling establishments is 3-4%.
If we talk about specific regions, it should be said that in recent years betting has been developing most actively in Asia, where there are both land-based betting shops (for example, in famous Macau) and online operators. Asian countries account for about 50% of all world bookmaker income from sports betting. In recent years, the government of Asian countries has been actively introducing anti-corruption programs and other laws that can interfere with the activities of gambling operators, so that their profit growth may slow down somewhat.
The activity of bettors also came to the attention of analysts. It turned out that the most popular sport among betting fans was soccer (about 43% of the bets). The second place was taken by tennis, followed by basketball, volleyball and hockey.
Of course, in 2020, betting figures on all real sports dropped slightly as tournaments were suspended due to coronavirus, but betting on cybersports increased.
