If you want to succeed at SEO, you need to know the different strategies you have to choose from. That’s exactly what we’re going to teach you in this guide. But first, you must understand that all SEO strategies fit into two categories: onsite and offsite SEO.
In the following guide, we explain the difference between these two categories and the different ways they help your search rank. We even list examples of the most common onsite/offsite SEO strategies.
This guide covers everything from the overview to tips you can use in your own SEO campaigns. Check it all out right here.
What Is Onsite SEO?
Just like it sounds, onsite SEO is anything you can do on your actual website to make it rank higher in search engines. This includes all elements of the published site that visitors see and interact with. Webpage text, images, filenames, use of keywords, how the site is organized, and the layout of content on individual pages are all part of onsite SEO.
Your visitors aren’t the only ones who access this information. Search engine crawlers use this data to evaluate how useful your page is to search engine users.
They also crawl data that your visitors don’t see, the data written into the HTML coding of your website. HTML tags and structured data give search engines a better idea of just how useful your website is. And that improves your search rank.
Most Important Elements of Onsite SEO
Now, let’s take a look at these aspects of onsite SEO in more detail. Here are some examples of the most important onsite SEO practices.
Responsiveness
Responsiveness is absolutely necessary for a high search rank. Your website must be optimized for viewing on any device or browser. If it’s not, search engines deem your site less helpful than other sites with comparable content.
Page Titles and Descriptions
Your search engine traffic sees your title and page description before they read anything else on the page. So do search engine crawlers.
It’s the same as how books are judged by their cover. If the title/description of a webpage makes a bad first impression, it won’t rank high in the search results.
You want the title and description to be relevant and intriguing. They should also include the keyword that the content is about.
Your page should have only one title that uses the H1 tag. And you want as much structured data as you can get in your meta description. User ratings, publishing date, and other such information is useful to visitors and crawlers.
Image Optimization
The images you use on your site should always be good-quality photos or illustrations in high definition. Original images are best, but high-quality stock images work well, too.
The filenames for the images should pertain to what the image actually is rather than a random jumble of numbers and letters. This way, people doing an image search are more likely to find your site.
Use alt text tags describing the images in case they don’t load for some reason.
Quality Content
Keyword stuffing, typos, and generic/boring content will surely get your search rank penalized. Your content needs to be well-written, well-structured, and useful to rank high in searches.
Regular Updates
Updating frequently shows that you’re serious about your website. Plus, it gives search engines more content to rank, which ups your chances of showing up in SERPs.
It’s also important to update your site’s antivirus and other security measures to protect your visitors. If visitors are endangered from visiting your site, they’ll blame you.
This is arguably the best reason to enlist professional SEO help from a reputable company. See https://store.tribalcore.com/ for good examples of how third-party SEO services can help.
What Is Offsite SEO?
Offsite SEO is any SEO effort you make that takes place outside of your website. This mostly has to do with backlinking. That’s when other websites include links back to your website.
The reason this helps your search rank is site authority. One of the things Google values most is when a website is an authority in their niche—a site people can depend on for top-notch, authoritative information. When many other sites link back to yours, it tells Google that you know what you’re talking about and that many people trust what you have to say.
Most Important Elements of Offsite SEO
The most common methods for offsite SEO are guest posting and PPC advertising. Here’s how these and other offsite SEO techniques can increase your search rank.
Guest Posting
First, you can write articles as a guest writer on other websites that link to your website as a source. This sets you up as an authority for reliable information when search engines crawl these guest posts.
Allowing guest writers to post on your own site is another option. These writers will likely share links to their guest post (that is, your website) on social media and other outlets.
High-Quality Content
You can also get this same kind of backlinks naturally by providing excellent content. When you post high-quality, authoritative content on your site, they are very good source articles for other writers. Then, bloggers all over the internet will naturally link to your articles when they write similar content.
This type of authoritative content will also earn you a lot of social media mentions.
PPC Advertising
Pay-per-click advertising is another way to post links to your site all over the internet. Ad services like Bing Ads and Google Adwords will even put your site first in relevant search results as an advertised link.
Remember These Onsite and Offsite SEO Tips
Don’t forget about this guide. Bookmark this page so you’ll never have to wonder about onsite and offsite SEO again. Use these tips and examples to boost the success of your own SEO campaigns.
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