As time passes by, people continuously seek and develop better ways to improve their content’s visibility and relevance. Why is this important, you might ask?
Content relevance ensures that your website and web pages get as much attention as possible to attract new and existing customers to your businesses. To fully optimize their web traffic pages, people utilize software platforms built for Search Engine Optimization (SEO).
This article will discuss the tips for using these SEO tools in 2021.
For Keyword Research and Data Analysis
Before going through each of the tips below, it’s essential to discuss the importance of these tools. The primary purpose of SEO tools is to accomplish keyword research and data analysis in a shorter time. These tools will give you a broader perspective of the strategies you implement, what works with these strategies, and what doesn’t.
From a competitive standpoint, these tools will also generate reports that expose areas of improvement and opportunities. The software of this caliber will also give a ranking comparison of how you compare against your competitors. With its advantages, it’s unquestionable why many people use these applications to their full extent.
1. Use the Best SEO Tools
By now, you should have already understood the importance of SEO tools. So, who won the title of the best SEO tool? It’s up to its users to decide. But as far as the competition goes, it’s moz vs ahrefs.
Both these tools do amazingly well in providing you with working data from your website, its search engine performances, and your competitors. Both offer great value for what vital resources they provide, but they also come with their separate value propositions.
A quick rundown of their capabilities:
- Moz
Moz offers excellent value for the free tools that come with their proprietary software. Their keyword overview tool helps you in attaining a more precise insight into your website and competitors. It gives you a display of the keyword rankings and what words rank top on the list. It’s a feature you can use in its free version, so take full advantage of it.
An apparent downside to Moz is its product price point. The paid tools that they offer are pricey for the value it provides. However, this is an excellent tool for beginners who wish to engage in SEO.
- Ahrefs
Compared to Moz, one of the clear-cut disadvantages of this tool is that it only has a single free feature, its toolbar. If you want to seize complete advantage of the platform, you need to spend $7 for a seven-day trial.
Platform-wise, Ahrefs doesn’t lag away from the competition. It presents a wide range of services such as site, link, and keyword explorers. All of it provides the essential data into one screen. It displays information on keywords and traffic levels while boasting an extensive backlink index. If you’re serious about SEO, then Ahrefs is a remarkable tool to consider.
2. Work on the Content with Missing Subtopics
Pages aren’t perfect. Some that you’ve written may lack essential points, which could be detrimental to your page’s ranking ability in search engine results. To get around this, you can use different types of SEO tools. Use these tools to look for the top-ranking keywords you didn’t include in your pieces but were present in your competitors’ articles.
Search engines will see your page’s keyword improvements and will possibly rank you higher in the list. Indeed, it pays to diligently update your main topics for new, fresh information and subtopics.
3. Include Internal Links to Newer Web Pages
Internal links serve as backlinks from a page of a website to another. The importance of these links is to provide a means of page navigation, understanding its contexts, and an allocation of link authority across your website.
The problem with the freshly-made pages is that they’ll most likely contain little to no internal links. Therefore, to have a better chance of ranking higher, keep in mind to build your backlinks by searching the web for relevant posts and include them in your topic.
4. Repair Broken Backlinks
Taking care and monitoring your backlinks is one way to ensure a consistent flow of traffic on your page. Better traffic, better ranking. But there are times when links won’t function as intended. Sometimes these links may have been deleted, moved to a new uniform resource locator (URL), or merely a technical error in its addition.
No matter what the case is, something has to be done, or your page will become entirely useless. Use your SEO tool to scour dead links. After locating the links, you have the option to do three things:
- Restoration: Backlinks that are mistakenly deleted should be placed back into their designated area. A properly working page should be the result of this task.
- Redirection: Sometimes, pages are moved to a new URL. In this case, you can redirect the old URL to the new page to restore an active backlink.
- Link change: If someone made a mistake in adding a functioning URL, like adding a space somewhere around the URL, call their attention and have the link re-established correctly.
5. Importance of Annual Content Audit
Content audits function similarly to a modern-day business audit. It involves examining all the pages on a particular website and deciding whether a specific page would be updated, consolidated, deleted, or kept as is.
Although essential, it’s also important to note that some pages are valuable to the business even though they no longer provide any SEO value to the company. Take note of these pages.
6. Optimize Your Pages for Mobile Use
Much of the people around the world today are on the go. They move around from place to place to conduct their daily life. Everywhere they go, they bring their mobile devices with them and use these devices to access information, explore the web, or consume content.
This information proves essential to those who wanted to improve their page ranking. It pays to make sure that your website audiences will have a convenient visiting experience, even if they use their mobile devices to do so. These will potentially have a ripple effect on other audiences, which will lead to more traffic for your website.
7. Optimize Images to a Higher Quality
Image optimization plays a vital role in the search query. Utilize high-quality imagery relevant to the topic being discussed and attach appropriate tags and labels to the image file. All of these undertakings will ensure a straightforward classification of the image present on your pages.
Conclusion
Whether you’re a beginner to SEO or an adept professional of the craft, always remember that these tools provide the necessary information so that your business will grow. The question is, are they worth your investment? If your goal is to use this tool to extend your content to a broader range of audiences, then, by all means, do so. It’ll help you save much-needed time.
