Running an online platform for your business is about more than just having a pretty landing page, although that is a big part of it!
Your website is usually the first thing customers or clients will see, meaning that it not only has to be appealing visually but also has to be safe and trustworthy for customers to use.
Having a website that is untrustworthy or has poor security controls can cost you time and damage your reputation as a business, which can waste valuable time and resources. So, here are some of the key ways that having a highly secure website can give you time in the digital space.
1. Prevents Costly Downtime
If your website is attacked, it needs to be taken offline, which can cause downtime. This will create an instant issue with sales, customer service, and internal operations. Managed detection and response services, such as firewalls and intrusion detection systems, will prevent such issues, keeping your website and business running without needing to spend hours or days recovering the data and business page.
2. Reduces Time Spent on Crisis Management
Crisis management should always be a core part of your business model, as, simply put, it is best to be prepared. However, if a data breach does occur, you will usually need to stop normal operations to contain what has happened, as well as reach out to any customers who are impacted. This can consume weeks of time, which could be spent running the business as normal. By having encrypted data as well as limited access control, you can avoid the need to scramble to repair the damage and focus on business priorities rather than worrying about crisis management.
3. Streamlines Compliance and Audits
Online compliance with data will vary based on the industry you are working in. However, when you maintain your website via SSL certificates or the encryption of data, this will ensure that baseline compliance is reached and will make audits faster. This will also prevent costly fines that can come with not being compliant with data laws, and will also ensure that you will need to spend less time gathering evidence to respond to surprise compliance reviews.
4. Minimises IT Maintenance
Websites with poor security need more maintenance, like a ship that is full of holes. If your website administrator is facing recurring issues with spam attacks, malware issues, or unauthorised access blocking, then you need to invest in a security upgrade. A secure website infrastructure reduces the need to patch the website, which can take time and will also create reactive rather than proactive responses, which can also be financially costly.
5. Protects Customer Trust
In the worst-case scenario, if a business has a breach, you will lose a chunk of your clientele. Studies have found that as many as 80% of customers will cease buying from a business that has had a data breach. Such devastation will lead to an enormous amount of time spent rebuilding trust and aiming to get new customers, which can take years and cost a fortune. Why risk it? Invest in a secure site to prevent this and keep all of your customers happy!
Remember, having a website that is protected against cyber attacks is not only a good calling card for customers or clients. It is also a simple and effective way to keep your business ticking and keep profits coming in.
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