Two Entrepreneurs Use Technology to Offer Thousands of Cookie Designs
By Home Business Magazine
Hao Jiang (top) and Ravi Pidatala (bottom) founded CookieCutterKingdom which uses 3D modeling and 3D printing for cookie designing.While spending time with friends who are professional bakers, entrepreneurs Hao Jiang and Ravi Pidatala always heard about a common baking dilemma: having to constantly turn down custom cookie orders due to the laborious and time-consuming process of cutting dough for unique shapes. Coming from tech backgrounds, Ravi and Hao came up with the prefect solution: Why not use 3D modeling and 3D printing to rapidly design custom shapes and fulfill specialized cookie cutters on demand?
Through this epiphany, CookieCutterKingdom was born. CookieCutterKingdom uses 3D printing technology to offer you thousands of cookie designs in various sizes. Both former management consultants with deep roots in technology, Hao and Ravi unveiled the first-ever online customization platform for cookie cutters, allowing bakers to create personalized cutters with imprinted text. You can design cookie cutters, many customized with names and dates, to add a pop of fe\stivity to all special occasions.
Hao and Ravi would both describe CookieCutterKingdom as an eCommerce shop dedicated to bakers, with the tools necessary to create exceptional baked goods. “The core of our business is the belief that anyone can bake beautiful cookies with the help of the right tools,” Hao says. Their primary customers range from professional bakers to hobbyists, to home bakery businesses, dog bakeries, and people of all ages who want a cookie cutter made especially for them. They promote to these markets via working with a public relations firm, marketing through social media (particularly Instagram), and partnering with talented cookie decorators who are key influencers in the baking community.
According to Hao and Ravi, “the amount of time saved by not having to commute” is the top advantage of working from home. “It adds up to hours, days, and weeks that we reinvest back into growing the business,” Ravi says. They both agree that CookieCutterKingdom’s biggest achievement thus far is “innovating an age-old industry with the newest technology, giving bakers the ability to customize their baking tools.” They also love knowing that almost every order they create and ship out will be used to commemorate a special event.
And where do these savvy, home-based entrepreneurs hope to see their business in three years? “We want to be the brand that every baker immediately knows to go to for custom-made and personalized baking supplies,” Hao says. “We want CookieCutterKingdom to continue to solve the most overlooked problems in the baking industry!” Visit www.cookiecutterkdom.com. HBM
