Email service providers have designed spam folders to shield users from unwanted, malicious emails and offer a safety net for misclassified emails. But as much as your intention for sending out an email may be pure, the well-crafted and often essential emails end up stashed in spam, making you wonder how that is even possible.
The good news is that you can keep your emails out of spam folders or send bulk emails without being flagged as spam. Please continue reading to learn more about the tips for better deliverability.
1. Maintain a Clean Email List
Regularly remove inactive users who have not clicked on or opened emails within a set timeframe. Moreover, avoid using purchased lists that may include unverified or uninterested contacts who may lodge spam complaints to email service providers.
One way to ensure that is by implementing double opt-in processes where subscribers confirm their interest. That way, guaranteeing a list of authentic users is possible, eliminating the possibility of having your emails stashed in their spam folders.
Maintaining a clean list can lower bounce rates and protect your sender’s reputation. Doing that can guarantee higher chances of your messages landing in inboxes.
2. Authenticate Your Emails
You should authenticate your emails to prove you’re a trusted sender and avoid being filtered as spam. You can set up three tools: SPF (lets email providers know who can send emails for your domain), DKIM (adds a secure signature to your emails), and DMARC (tells providers what to do if SPF or DKIM fails).
Most email platforms offer setup guides to make this process a breeze, and you’ll update your domain’s DNS settings. Use free tools to verify that your setup is working correctly. Once in place, these records protect your emails from spoofing and help ensure they land in inboxes, not spam folders.
3. Craft Relevant and Engaging Content
Email service providers detect spam trigger words using complicated algorithms to detect spam content. They maintain databases of high-risk phrases, such as “Buy now,” “100% free,” or “Act fast,” through keyword matching. Moreover, their content scoring mechanisms assign a score for every element of your email, including the subject line, body text, links and formatting.
The content is directed to the spam folder if the score exceeds a certain threshold. Therefore, ensure to craft relevant and engaging content and personalize your messages with the recipient’s name. Your content should demonstrate a genuine desire to connect with your recipient to avoid the spam tag. When your content resonates and drives engagement, recipients are more likely to click and open it.
4. Monitor Engagement Metrics
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One way to avoid the spam email trap is by tracking how recipients interact with your emails. Doing so allows you to gauge your email performance and boost deliverability. Therefore, pay closer attention to open rates to see how many recipients view your emails.
Moreover, track click-through rates, if possible, to measure interest in your content. You can use email marketing platforms like Constant Contact or Mailchimp to achieve that. These platforms automatically track when recipients click on any link within your email and provide detailed campaign reports.
These insights help you understand what content resonates with your recipients and can guide adjustments to improve performance and increase engagement.
5. Ensure Compliance with Email Regulations
Electronic mail is the most commonly used form of communication globally and is highly regulated for security and effectiveness. Breaching any of these rules can quickly cause your emails to be categorized as spam.
Always include visible unsubscribe links for recipients to easily opt out, and include your physical address to demonstrate legitimacy and build trust. Use accurate “from” details whenever possible so readers immediately know who the sender is.
Moreover, subject lines should match the email’s main body content to avoid falling into spam traps. Adhering to these regulations not only safeguards your brand but also boosts deliverability.
Conclusion
Remember, your emails always reach your recipients, but end up in the wrong folder. While numerous reasons may exist why your emails end up in spam, a few surefire ways to avoid the spam trap can improve deliverability.
Complying with email regulations, constantly monitoring engagement metrics to inform adjustments, and maintaining a clean email list enable you to send bulk emails without spamming. But that’s not all. You can improve your email deliverability further if you know the right buttons to push.
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