To make your business succeed, generating leads is important. Reports prove that over 65% of businesses find traffic and lead generation on LinkedIn the hardest parts of their marketing strategies.
LinkedIn has multiple marketing tools and analytics, but still, many businesses fail in utilizing them. With the right LinkedIn automation tools and the right LinkedIn marketing strategy, you can get more business leads from LinkedIn.
LinkedIn Lead Generation Strategy
If you go about your business randomly, chances are you will not get as many leads as you expect. You need to follow a proper strategy and stay consistent with it to see results. Here are some ways to generate leads on LinkedIn that answer your questions on how to do it.
Ensure Your Executives Have Strong LinkedIn Presences
In addition to an effective CRM strategy LinkedIn for your page, ensure your team members and executives have great presences on the platform. More presences l lead to more engagements, which means more leads for your business.
All the team members are to use LinkedIn for leads, which boost the process instead of putting all the pressure on a single profile. In addition, write recommendations for your executives and certain clients and prospects to show your teamwork and promotional skills.
Create a Powerful LinkedIn Page
Your LinkedIn page or profile matters a lot. Many times, you need to connect with people you do not know, and a highly optimized, spam-free profile is vital. Your profile tells people about what you do as soon as they look at it. Optimize these things:
- Name and Photo – You cannot change your name but ensure you have a professional, clear profile picture. Get a headshot clicked in a professional outfit.
- Title – This includes the professional headlines where you write about your business, your job title, and anything you want your viewers to know about you. Think of the people you want to connect with before writing the title.
- Profile Round-up – Viewers want to make sure your page is a legitimate one, so make sure to fill it out properly. List past work, accomplishments, honors, etc. In addition, include a line telling others that you are open to connecting.
If you want to know how to generate leads, this is an important step.
Post Relevant Content and Updates
Try to post an update every single day to your network and keep prospects and clients engaged. Share articles, videos, blogs, and other content relevant to your clients. These then display on the feeds of all your connections.
You can also use Pulse on your profile’s dashboard to post content.
- Do not use it to promote products or sell anything.
- Use it to share insights and relevant statistics.
- Offer industry knowledge.
- Build authority within your network.
- Spread awareness about your business.
More prospects tune into your updates through this, and this helps you get business leads from LinkedIn.
Join LinkedIn Groups
LinkedIn groups are other great ways to get business leads from LinkedIn. Search for groups relevant to your business and attended by your prospects and clients. Share updates and posts with everyone in each group. It helps target relevant audiences and customers who take an interest in your content. Look out for these things:
- Group Size – Join groups with decent numbers of members so that you interact with many prospects.
- Engagement Level – Make sure the group members are active and willing to engage. Members should start conversations and interact with posts and updates.
- Group Rules – Check out each group’s rules before joining. Each group has different engagement rules, and some do not allow promotional posts and content.
Use Paid Products and Automation Tools
Paid products and automation tools go long ways in ensuring your content and posts reach relevant prospects and audiences. Some examples include:
- Paid advertisements;
- InMail;
- Sales Navigator;
- Dripify; and
- Octopus CRM.
All of the above and some other tools help get business leads from LinkedIn.
Have Strong Sales and Marketing Alignment
Your business’s sales and marketing teams must be on the same page for your business to succeed. Through relevant content and marketing, you put your business in front of relevant clients and prospects.
Many KPIs and metrics help you in using LinkedIn for sales leads.
| Followers | Post Types | Page Views |
| Impressions | Update Clicks | Engagement Rate |
| Interactions | Referral Traffic | Demographics |
Once you get leads through marketing, your sales team capitalizes on the leads and promotes products and offers to them. Sales and marketing alignment brings in better leads and boost sales and revenue for your business.
Leverage Connections with Customers and Clients
Open your customers’ and clients’ profiles, and check out their connections to find out potential prospects. This helps you identify people you do not know but want to add to your network to get business leads from LinkedIn.
Also, follow the personal pages of your prospects and clients. Further, search for their business pages, and follow them to know more about what is going on with them.
Maintain a Consistent Presence on the Platform
If you want to succeed in LinkedIn leads generation, you need to spend time on it daily. You cannot work at a high rate for a week and then stop altogether. This takes time and will be possible only if you work consistently for it. Ideally, spend at least half an hour daily if you want your referrals and leads to go up.
Conclusion
No doubt, LinkedIn is the top platform for lead generation and boosting sales for your business. However, some business owners do not know how to use it. They spend too much resources and effort without getting the desired results.
The above strategies help you get business leads from LinkedIn without wasting time and effort. Use them in your marketing strategy, pull high-quality leads, and grow your business fast.
