Sports are changing. How we view our favourite teams is changing and the way we place bets on the outcome of matches is changing. It is an exciting time for lovers of the most popular sports, including football, horse racing, greyhounds, cricket, and boxing.
More bets are now placed using a mobile app than in bookmakers’ shops and through desktop computers combined. All the top sportsbook betting firms have invested heavily in their mobile apps and mobile-optimised websites to ensure they are ready for this new dawn for the UK betting industry and are well equipped to cater for the needs of members, both new and old.
What to expect from a betting app?
A reliable, user-friendly, and modern mobile app is a must for all bookmakers intending to grab or protect a share of the online betting industry. Good apps allow gamblers to place a bet on their favourite sport at a time that suits them.
They allow you to turn everyday situations, like a lunch break or commute home from work, into an exciting sports betting opportunity. The top mobile apps even allow you to watch sports through an HD-quality live streaming service. Bet365 leads the way when it comes to mobile apps and mobile betting. Their app is stylish, responsive and features an incredible live stream which allows you to view sports like horse racing and football on your phone or tablet device.
There are other apps worth a look, of course. Many bookmakers promote themselves as having the best app in the business, but most cannot live up to their claims. When looking for a betting app some of the things you should insist upon are lots of sports and markets covered, fast login, secure banking, cash out, in-play betting and free live streaming. Others include a customer service live chat, promotions, languages, and different currencies. If your current provider does not cover all these points, it is time to start looking elsewhere.
Creating a betting app
Creating a mobile betting app capable of competing with the top names in the industry is difficult, to say the least, but it is not impossible. Below you will find details on what you need to create an app.
To trade in sports betting you will require an online gambling license. To operate without one would result in you being prosecuted and your company closed. This is the law and you must abide by this, so apply for a license and wait it out. A good lawyer is required to assist you at this stage.
In the United Kingdom, gambling licenses are sought from the UK Gambling Commission. Online betting is available in certain states in America. Sports betting is a growing market in the US and it’s forecast more states will make online betting legal. To gain a license in the USA, you must apply to the relevant state, such as New Jersey or Nevada.
Save yourself time by reading up on and understanding all requirements.
Make it available
When you have a betting app and a license in place it is now time to publish your app and make it available to be downloaded. This can be done through the App Store or Google Play. Betting apps must be free to download and an online gambling license is required as proof of eligibility to offer the app and accept online bets. Apple’s rules must be followed before publishing to the App Store. The terms are like that of Google’s.
Banking
The more payment options the better when it comes to creating a betting app. Your deposit and withdrawal options must be secure, protected by the latest online security measures. As well as debit cards, the popular EWallet services should be covered. This includes Neteller, Skrill and PayPal. Your users will demand instant access to betting funds and quick transfers when withdrawing winnings back to their personal account.
Layout and design
A mobile app should be stylish, but it should also be extremely easy to operate. An app should be as user-friendly as possible to ensure it appeals to all potential customers, regardless of their experience using similar betting apps. The app must look good, but it should be basic.
The most known betting apps allow players to log on, deposit, find their sports selection and place their bet. Unlike with a website, the least time spent on a mobile betting app the more successful it is. Creating a good balance between style and simplicity will be the difference between success and failure for your mobile betting app.
Build a team
When creating and launching a mobile betting app you are going to have to have a strong team around you and this will come at a price. The estimated cost of creating and launching a betting app comes in at around $50,000 to $100,000. You can save by working on some areas yourself, if you have experience and are confident enough, but it is always best to trust the professionals. Some jobs you will need covered in your team include:
- Business analyst
- Mobile project manager
- Designer
- Developers
- Content writer
Conclusion
After reading our article on how to build a sports betting app it is clear that this is not a project that should be taken lightly. A business may find they need a mobile betting app to advance but they cannot afford to rush decisions, cut corners, do things cheaply or over-complicate things.
You will need a strong team around you, professionals who have built similar apps that have already proven to be a success. You will also need a sizable budget to ensure you do not run out of cash and the costs do not spiral out of control.
Obtaining the online gambling license should be your first port of call after deciding you want to create a betting app. You will want an app that is easy on the eyes but user-friendly. This cannot be stressed enough. You will also have a responsibility to your customers to ensure the banking options available are safe.
