Could 2019 be the year you finally take the leap into the business world? If you’ve already dabbled in entrepreneurship or have yet to take your first steps, franchising is one option you should seriously consider.
Rather than spend another year in a job that isn’t your passion, or try to leap to another one, starting a business that has longevity could be the right choice. Whether you’re a seasoned entrepreneur or someone looking to become a businessperson for the first time, franchising offers many advantages.
The independence of being your own boss combined with the security and experience of a bigger brand — it’s the perfect combination. Here are some reasons why franchising should be your next 2019 business move.
You Can Decide When and How Often You Work
Starting a franchise business will give you the independence to decide precisely when you work. If you have a brick and mortar business like a coffee franchise, your opening hours may be standardised across the company. But as the boss, you can choose when to be there. As the head of the franchise, much of your work will be behind the scenes, so you may not need to be on the premises to carry out your duties.
If you’d rather work from home, a wide range of online or home-based franchises in areas like e-commerce can offer the ultimate level of location and time-independence. If you value your own time and know when you are best productive, this could be the right franchise choice for you.
You Can Enjoy Independence, but with Helpful Support
As a standalone business, it can be very uncertain whether you will succeed or not. You have to entirely depend on yourself for all the planning, marketing, promotion, and staff hiring and training. With a bigger business behind you, franchising offers more support while still allowing you a large amount of independence to operate. Your franchisor will have established guidelines for training staff and can give a wealth of helpful advice to make sure you succeed.
You Will Benefit from the Power of Brand Recognition
In the world of business, your brand name is important. Building a business from the ground up will require significant investment — both financial and time — to establish the brand and make people aware of what sets it apart from competitors. As a franchise, you will benefit from the decades of brand investment and groundwork from established brands. The Starbucks mermaid is unmistakable — this is the sort of power that is channelled into your business with a franchise. Many potential customers will be used to the brand and what standards and products they can expect, making them more likely to patronise your new branch. It’s less of a risk for them to try, and, as a consequence, less of a risk for you to pursue than a small business without this brand framework.
Those are three simple reasons why a franchise is the perfect new business for you to start. To learn more about franchising, visit us at What Franchise.
