Ecommerce has become a very competitive field. Consumers have many options to choose from, so your eCommerce website design is a major focal point. It is the factor which can get visitors to become purchasing customers. So it needs special attention. Follow the below tips to take care of the design of your website so that it can take care of you:
1. Think Like a User
If you understand your users, you will understand their needs and customize the design to give them a better experience. You can get an unbiased opinion through friends’ opinions or a survey among your consumers. As another option, you could hire a web design company India has which can take care of it. The parameters you need to evaluate are ease of navigation, appeal, relevance, usability and rating as an overall experience.
2. Utilize a Simple Website Design
Keep the eCommerce website design simple and easy to explore. Show only relevant information and get rid of any clutter or distractions. It should have language that speaks to the customer in a direct manner.
3. Include a ‘View Cart’ Option
A ‘view cart’ button is one of the most important buttons for an eCommerce website. It helps users to review their shopping, edit if needed and confirm the items before they finally check out. It is commonly represented by a shopping cart or a shopping bag icon at one corner of the page. This button must be clearly visible by virtue of its size and color, as this is where the shopping gets done.
4. Be Transparent in Pricing
Transparency is key to have a shopping session completed successfully. Many times, the shoppers abandon their carts at the time of checkout. There are various reasons given by them, which generally pertain to hidden costs. Be upfront about any additional charges that the customer might need to bear.
5. Display High-Quality Photos
Online shopping depends completely on a visual experience, which is supposed to compensate for checking out the product physically. To make this the best experience, customers at least expect to be able to see the product images in detail. For all the products, you should incorporate pictures showing all angles of the product. Customers should also be able to zoom in to see the finer details. This aspect of eCommerce website designing will play a big role in getting more sales for your business.
6. Post Customer Feedback/Reviews
A large number of customers look for product reviews before considering a purchase. If they do not find any reviews, it is not considered to be a popular choice and may be rejected outright. It would be very beneficial if customers could see the reviews for your products there and then.
7. Make It Easier to Find Products
Navigating through the menu bars to find the right product should be easy for the customer. The organization of the products should be done under relevant categories and sub-categories. Also, the search process can be made easier by having a search bar and by allowing filters to narrow down the search.
8. Provide Detailed Contact Information
Customers should have access to some means of contacting you in case of a query or a complaint. Give them a CTA with a ‘contact us’ button where they can get all the details to contact you, including a phone number and an e-mail ID. Giving contact information is irrelevant if you do not plan to respond to them. Customer service is important to get and retain customers.
9. Easy Checkout
Keep the process of checking simple and easy to reduce the incidence of cart abandonment. Offer different payment options to the customers. Request them to share relevant information only. Sharing of excess information is a big deterrent for online shopping.
10. Optimize Your Website for All Platforms
Most customers access websites using their phones and it is likely that their shopping list is decided the same way. The product viewing experience should be of similar quality for laptops as well as mobile devices. A responsive website format is required to have a successful eCommerce business.
Endnote:
Website design should and can work in your favor. Ecommerce SEO services can help you to build your website design with optimal features for a flourishing business.
