Customers are the lifeblood of every business. In this modern age, it is essential for you to have a fully functioning website to generate more leads for your business. Without a website, you might be missing out on a significant number of customers that go online to search for businesses. With that said, here are 10 ways you can generate leads for your business using a website:
1. A Professional Looking Website Makes You Look Like an Authority
A professional looking website is an essential part of the process. The better your website looks, the more credibility you have with potential customers. People are more willing to trust a website that looks beautiful and professional than one that looks like it was designed by a novice. Usability is also an important part of the process as people want your website to load quickly and be easy to navigate. A professional website also makes you look like an authority in your industry.
2. Using Call-to-Actions Effectively
It is important for you to have compelling call to actions on your website. You want to emphasize the major benefits a potential customer will get by taking the step you want them to take. This means knowing your potential customer on a deeper level. Doing research on your market and potential customers will help with this step.
3. Having Opt-in Forms
An opt-in form is a web form that allows you to collect information from people on your website. You can use the email addresses and other contact information you collect to follow-up. You can also collect email addresses and send valuable information over time to gain their trust.
4. Having Client Testimonials
Credibility is an important factor in deciding whether people will work with you or not. Having client testimonials will improve your credibility and allow potential customers to trust you more. This is an important part of the sales process, and you should seek testimonials whenever possible. Additionally, ranking high for important keywords also improve your credibility. You can do this by having a plan and running an effective SEO campaign.
“Search engine is often the primary and only source of information for most people, therefore, if done right, SEO is very effective to bring customers to your door. SEO is not a business cost, it is actually a business investment. SEO is relatively cheaper than other means of getting targeted traffic,” says Steve Harris, a Client Relationship Manager at Formal Site.
5. Showcasing Your Work
For certain fields, the biggest driver of credibility is previous work done. Potential clients want to see your portfolio to know what you are capable of. A website allows you to showcase your work to potential clients. It is an easy way to let people know what your talents are, and it drives more targeted leads. That’s because the people who see your work and contact you are more likely to be people who like what you can do.
6. Including Awards
You can improve your credibility even more by adding all the hours you have received. There are many industry awards that will cause a potential client to contact you upon seeing that you receive them. Awards are an important part of credibility as they show you are well known in the industry and you produce good work that is acknowledged by your peers.
7. Providing Useful Tools and Guides
Proving you can solve problems for potential clients will go a long way in making sure they want to hire you. Adding guides for common issues will showcase your abilities and make people want to work with you even more. For certain industries, you can add tools that are useful for people. Think of all the calculators you find on a site like Bankrate. Clients want to know you can solve their problems and this is a quick and easy way to show them you can.
8. Educating Prospects Through a Blog Article
Your blog works for you 24/7. By creating useful articles on your blog, you can always be educating your potential clients. Providing useful advice will position you as the authority in the industry. This leads to more word-of-mouth advertising and enables you to charge more for your services.
9. Utilizing Call Tracking
Having effective call tracking solutions on your website allows you to gain valuable information from your marketing campaigns. It will give you a better idea of where your leads are coming from so you can optimize your campaign and drive more leads. It also allows you to follow-up with leads you haven’t already converted.
10. Adding Live Chat to Your Website
Adding live chat will let you talk to a potential customer while they are browsing your website. It makes it a lot easier to understand what they’re looking for and how you can help. It helps you be ultra-targeted with your marketing message as you can sell on an individual level. Adding a chat robot also helps to convert the potential lead while you are away.
These are just a few of the methods you can use to gain more leads using a website. Utilizing just a few of them will improve your conversion rate and help generate revenue for your business. If you’d like to see some of our other business articles, then you can check out our blog at our Business Section.
