The era of streaming is here to stay, as consumers expect to be able to watch what they want when they want it, and continue to say goodbye to cable and satellite in favor of sites like Netflix and Hulu. Commerce is poised for a similar makeover, and theshops.tv is leading the way.
Launched by a group of seasoned executives from Silicon Valley, and large TV shopping channels as well as major eCommerce companies, this innovative company is revolutionizes the online marketplace by providing streaming, on-demand video shopping. Video shopping allows consumers to really see and understand a product in depth, while getting insight and entertainment from hosts, expert guests and celebrities.
From when to watch to what to see, theshops.tv also provides consumers with the ability to browse and buy anywhere (anytime!) using any device with an Internet or mobile connection. TV shopping has been entirely missing the “lean forward” experience of being able to browse and choose what merchandise to watch at your own leisure. Those who watch TV shopping channels know that they need to be there on time to watch the category they are interested in.
In a world filled with on demand video like YouTube, Netflix and Hulu, on-demand media is today’s modality and “appointment television” is dead; At the same time, Internet shopping has been missing the “lean back” experience and if you love to sit back and watch hours of back to back jewelry or apparel or housewares items, theshops.tv’s “watch like TV” functionality lets you do that – how to watch is the customer’s choice.
Each carefully curated item is brought to life via an entertaining and informative video, showcasing and demonstrating the benefits of the product. Celebrity guests, engaging hosts, and subject matter experts create experiences that are like shopping with friends rather than just surfing the Internet.
The company has partnered with Gretchen Christine Rossi to showcase her stunning line of handbags. With a variety of jewelry, apparel, beauty, housewares and other products already live and more going live daily, additional products and exciting
consumer services are also set to hit the market within the next 30-60 days.
Per Co-Founder and CEO Esther Kestenbaum, “TheShops.TV is a rich viewing and shopping environment that disrupts the cable-based TV shopping model and by so doing brings it to a far wider audience. We remove the limitations of “appointment television” such as, among other things, only being able to present customers with one item at any given time with streaming-anywhere, on-demand video shopping done digital-first; for web, mobile, tablet – any device, anytime, anywhere. Customers have the best brands and products richly presented with high entertainment value by the finest hosts and expert guests, and they can choose when, where and what to watch.”
Many surprises await at theshops.tv.
