The secret of winning the eCommerce game in the digital age is having a robust online presence. Also, having a website and being present in the online space is not enough alone; matching the expectations of your target audience is equally important. Here we will help you know about the technologies and trends prevalent in e-commerce website development.
After reading this article, you’ll be able to choose a better custom eCommerce website development company for your digital business. Let’s first better understand the most popular trends and technologies in custom eCommerce website development.
Technologies & Trends in Custom eCommerce Web Development
1. Voice Search
When it comes to the latest technologies and trends in the eCommerce industry, voice search tops the list. It is one of the most in-demand features among consumers. Ecommerce websites with this feature are already a step ahead in the competition than their rival platforms.
Ever since the advent of voice assistance devices, there has been a revolutionary change in the industry. With the advancement of technology, people want a simple and easy voice search feature that makes their tasks easier and faster. If you survive in the eCommercespace, create a transition from “typing” to “speaking” as soon as possible.
2. Marketing Automation
Every company starts with a specific goal for growth and revenue. Marketing automation is a necessity to achieve these goals. With complete marketing automation, one can effectively run marketing processes while also managing their online campaigns simultaneously.
This automation will also help you reach a larger audience at once. With this, you can ensure a better shopping experience for your consumers.
Starting with eCommerce website development, know that marketing automation is much more than just automating emails and scheduling social media posts; it also includes easy navigation of websites, customized pages, easy-to-access carts, and so on.
3. Artificial Intelligence
Artificial intelligence, commonly known as AI, is another revolutionary technology of the present times. This technology helps businesses in several ways.
From analyzing consumer behavior to providing product recommendations according to their taste, AI is an in-demand trend among eCommerce shoppers. It also helps businesses learn details about their consumers, allows them to deliver more personalized options, help them optimize the price and policies of the website, and so on.
If you’re keen to make your business relevant in present times, you cannot afford to miss this technology. Any advanced custom eCommerce website development company can help you with better AI features on your website to make it the best shoppers stop.
4. Chatbots
It is one of the most significant trends in the eCommerce industry, and it supports automation in the eCommerce industry. Chatbots represent the in-store workers that help the customers find the product they are looking for more efficiently. Chatbot software allows you to be available 24/7 for your consumers.
Chatbots are always available to answer your customers’ queries, resolve their problems, and provide assistance with everything else. They are considered some of the richest features that you can use. Hire a custom eCommerce website development company to help you with effective chatbots solutions.
5. Customization
The modern human is not interested in wasting his or her time. Consumers look for options to make quick purchases without much hassle, and customization makes it possible. You can make your product highly personal for your consumer; just put the required filters and let your consumer customize the product for himself.
By empowering the buyers with customization options, you increase their user experience, satisfaction, and ease of purchase. Moreover, brands can leave a substantial impact on consumers’ minds with customization options.
6. Shift to M-commerce
Once upon a time, businesses were striving for web presence; now, mobile company matters more today. Mobile transactions are almost 2/3 of total eCommerce transactions, whether the target audience accesses the online business via mobile-friendly websites or dedicated eCommerce mobile apps.
The Progressive Web App concept is gaining ground to amalgamate the best of both worlds on mobile devices. Thus, no reason seemed to fade off M-commerce trends shortly for Ecommerce in 2020. No one has time to sit on big screens and look for options.
People want quick mobile solutions where they can make decisions with their fingertips. With this, mobile solutions have become the need of the hour. It is better to not just focus on mobile solutions but multi-device solutions. Develop a website that is friendly with all types of screen sizes.
7. Advanced & Cutting-edge Shipping
Comparative shopping is a norm in eCommerce, and most eCommerce merchants consider this feature in their eCommerce development & even in 2020 Ecommerce Trends. The most promising point in comparison shopping is shipping. Shoppers look at delivery time, mode of shipping, and incentives attached to shipping charges.
Therefore, various eCommerce stores offer free delivery options for packaged items to boost sales. Excellent order management, a shipping calculator, and real-time tracking of delivery status are cutting-edge technologies to enhance overall shipping experiences and establish deep trust among your customers.
8. Omnichannel Approaches
Selling on virtual spaces like the web and mobile applications proves inadequate to stay in a fiercely competitive market if an eCommerce store wants to overcome a stagnant growth rate, having a brick-and-mortar store or service points. Why is this the case?
Today, the shoppers’ behavior is versatile for buying spaces, so they need a pickup point in their vicinity or brick-and-mortar store to explore products physically. The next thing is trust in eCommerce giants like Amazon and eBay. If your products are not listed there, you will miss a big chunk of traffic coming from such sites.
9. Multiple Payment Options
Last but not least, equip your eCommerce website with innovative payment options like Google Wallet, Paytm, PayPal, and so on. With multiple choices of payments, your website becomes accepted mainly among consumers.
Wrapping Up!
These were the leading technologies and trends in the custom eCommerce web development industry. We hope that the technologies and trends mentioned here were helpful enough to help you make an informed decision. So now, before hiring a custom eCommerce website development company for your digital business, look out for these technologies and trends.
