In order for a website to succeed on the internet, it needs to get a lot of traffic. Fortunately for us, the advancement of the internet and technologies led to the creation of Search Engine Optimization, or what is commonly known as SEO. It has become so important that without it, the chances of your website seeing the light of the day is close to zero.
This is why SEO is an essential part of a company’s website – whether big or small. Its purpose isn’t to trick the internet into getting more traffic, rather, its main intention is to create a communication on search engines so that they can endorse your website to web users for related searches. So, how do they it? Here are 5 things search engines look for in a website:
1. Relevance
The internal algorithms of search engines allow it to narrow their results into the most to the least-relevant searches. Whether it’s a simple question of where to eat best at a specific place or searching for the life story of some celebrity, search engines show the most relevant websites with good SEO.
2. Content Quality
It’s no wonder why content is one of the top ranking factors when it comes to optimizing a website. Creating a content that solely focuses on addressing the human being itself rather than the search engine can greatly help in increasing your website’s ranking. This is because due to the latest advancements, search engines like Google are now focusing on longer articles that can actually address the concerns of the web users instead of focusing only on short keywords.
3. Backlinks
Another important ranking factor are backlinks. Though backlinks will definitely have a great impact on your website’s SEO, in the end, the only ones that will matter are the good ones with diverse and authoritative domains. To do this, you must create a piece of content that people will surely seek out. After doing this, the next step is to endorse it so that people will link your content to theirs, thereby allowing search engines to consider your website more relevant.
4. Meta Description and Title Tags
A meta description entails a paragraph that appears under your website’s url on the results of a search engine. This is important since it increases the chance of web users clicking on your website as it appears on the first page of the results.
A title tag, on the other hand, is a short sentence or phrase that gives the audience an idea about what your site is about. This is the chance to use the right keywords to accurately describe the site they’re visiting.
5. Site Speed
Ranking factor can also be affected by the page speed since it’s essentially tied to user experience. Websites that load in 3 seconds or less are considered a good site speed for desktop computers or laptops while a good site speed for mobile devices should not exceed the 2-second loading time.
SEO continues to change through time which is why there is a constant need for people to learn about the advancements and the changes that occurs from time to time. There are certainly other aspects that could help with a website’s SEO but for the past recent years, these five have been on the list of top essential things that SEO agencies find useful in boosting a site’s search engine ranking.
SEO is definitely not a piece of cake, especially to people with little experience. However, there are a lot of companies that offer SEO services which can make your life a whole lot easier.
