In the old days before the internet, you could build a physical store and customers would eventually come looking for items to buy.
With e-commerce, however, things couldn’t be more different. Just because you managed to find a great e-commerce platform like Shopify and build a great online store, it doesn’t mean that customers are going to naturally find you and buy goods from you.
For starters, there’s a lot of competition from other people who have set up equally-great or better Shopify stores. So, what do you do to get more traffic and more sales?
The answer is SEO (Search Engine Optimization). If your business ranks high in search engine results, it’s easy for customers to find your store and make a purchase.
To optimize your Shopify store for search engines, you’ll need to understand how to make use of keywords. But this is not all. There are several other aspects that you need to understand to make your online store stand out.
Let’s take a look at how to make your site number one in search engine results over the long term.
1. Start by Optimizing Your Site
Before you even think about keywords, your online store must be optimized for SEO. You can do this by making it simple for customers to navigate. This means only having the necessary number of categories or subcategories and not going overboard.
When customers find it easy to navigate your site, they’ll spend more time checking out the merchandise. This will boost your shopify seo.
Secondly, having a simple site structure makes it easy for search engines to crawl in, find out what the site is about, and rank it higher for SEO.
2. Boost User Experience
You want users to stay on your site not just because it increases the odds of them making a purchase; you also want to show Google that users find your site valuable.
But how can you improve user experience?
First, you’ll need to check the loading speed. The quicker it is for visitors to access your site, the more willing they’ll be to hang around and find something that they can purchase.
Secondly, you should ensure that the design of your e-commerce store is responsive. This means that it can easily be accessed through various devices such as tablets, smartphones, and other mobile devices. A huge percentage of online sales are taking place through mobile devices, so it makes sense to make your site responsive to mobiles.
3. Make Use of the Right Keywords
There’s no denying the importance of keywords in SEO. By integrating words that customers use to search for products online, you can make it easier for them to find your Shopify store and make a purchase.
However, how to know the right keywords to use? Well, there are many ways that you can find this out.
First off, you can spy on the competition and find out what they’re using in their titles, image alt keys, and meta-descriptions.
Secondly, you can place yourself in the shoes of a buyer. Which words might you use if you’re searching for the relevant products online?
Third, you always have the option of using keyword research tools.
4. Optimize Your Product Pages
Now that you’ve researched the best keywords to use, it’s time to incorporate them into your product pages. This makes it easier for online shoppers to find your store in search engines and click to browse your website.
Pay more attention to the main pages such as the “About” page and the “Home” page. You also want to add keywords to the product pages that generate the most buzz.
5. Add Backlinks
Backlinks are an important part of SEO. They involve links to other authority websites that can help offer your site credibility.
There are multiple ways to get backlinks. For instance, you can get links from your suppliers and manufacturers. If they’re well-known entities, then linking to their sites is a surefire way to show potential customers that you’re credible.
You can also link to influencers and authority figures in the industry. All this will help build the reputation of your business brand in the eyes of the shoppers.
Final Words
If you’ve already built a stunning Shopify store, you need SEO to get your site ranked high on the first page of search engine results. This will make it easy for online shoppers to find you. The more traffic you get to your site, the more sales you stand to make. The tips above can and will help boost your Shopify store SEO.
