As marketing consultants and design agencies know, the world of digital marketing is fast, complex, and ever-evolving. For an independent agency, handling different clients and their demands can often be a real challenge. A dedicated agency like 51 Blocks can help you with white label SEO. They have created a beginner’s guide to show how it can benefit your business.
Defining White Label SEO
Simply put, white label SEO is when you outsource your search engine optimization and pay-per click marketing projects to another company. The company is hired to write, create, and optimize under either your name, or your client’s name. The idea behind this type of marketing is that the product delivered will be 100 percent rebrandable, so you can market it as your own without needing to do the work first-hand.
The Types of White Label SEO
There are two types of white label SEO: software and resellable services. White label SEO software is an option that allows your clients to manage their own SEO and PPC content. Many agencies like this option because it is much more hands-on. On the other hand, resellable SEO services are more of a hands-off approach and are an option for those who simply would like a third-party team to do the bulk of the marketing. There are many resellable SEO service companies that agencies work with and FATJOE is one of the most popular ones. FATJOE is a great option for becoming an SEO reseller, and this company has quickly built a reputation for being an excellent content marketing and white label link builder.
What Can I Use White Label SEO for?
When it comes to digital marketing, everything and anything can be white labeled. Here we break down some SEO services that have reached success with the white label process:
- Keyword research
- Onsite content creation for blogs and page content
- Meta tag optimization and internal linking optimization
- Link building
- PPC campaign management
- Graphic design
- Email marketing
- Marketing analysis and strategy
Why Is White-Label SEO So Important for Your Business?
First, it helps boost your visibility online and vying for a top Google search position in no easy feat. By investing in your SEO, you will work to have a higher ranking on the Google search engine page, with the aim to outrank your competitors in your same category. This will invariably lead to more click throughs and referral traffic to your page. How does this happen? Between a mix of keyword optimization and link building, the search engine will start to recognize your website’s relevance to your particular service or industry.
Secondly, relying on an expert for keyword analysis helps ensure that you are targeting the right terms for your campaigns. Keywords are crucial to digital marketing, as they not only tell Google crawlers that your website is relevant; they show potential clients exactly what you do and how you do it. These keywords are what they will type into the search bar and what will take each person from a list of search results to your website’s landing page.
For example, if you are a plumber, putting “emergency plumbing services in [City Name]” on your website will attract people to your website because it is specific, shows your location, and what exactly you do. Similarly, search engine crawlers will use these details when they parse the page content on your site to determine which (if any) search terms your site should rank for. Having well-researched, informative content published on your site and in your blog makes all the difference in the eyes of search engines.
Lastly, working with a leading SEO practitioner to pursue the right avenues for your clients’ marketing efforts is a great way to provide strong results without trial and error. Someone who knows the difference between the proper strategies for creating short-term successes and long-term results would be a great partner to your business.
Link building and content creation is more of a long-term approach, whereas PPC is a highly-valued tactic that will bring clients to your website almost immediately. PPC is when you pay to advertise at the top of the Google search engine results page. This is a great tactic for those who are looking for a boost in their website traffic right away while they work on building up their organic rankings.
White label SEO services can be a wonderful addition to any business. Staying on top of your marketing as much as you can will bring your business to new heights!
