For some people, marketing remains a mysterious world. Yet, it doesn’t have to be like this. By getting a better understanding of how it works, you can take full advantage of the opportunities that it offers to your business. We can start by debunking some of the most widely-believed myths about marketing.
The More Leads the Better
Are 1,000 leads better than 100? The answer is that there is no way of knowing without having an idea of the quality involved. For example, having a huge number of leads isn’t of much use if they are all for people who aren’t likely to be interested in what you plan to offer them.
This is why it is important to place quality over quantity at all times. You should be constantly looking to improve the quality and filter out leads that are of no use to you. This will allow you to work more effectively and to target the segments that are of most interest to you.
No One Uses Email Marketing Anymore
The growth of alternative channels such as social media and mobile marketing means that the email approach has been written off in some quarters. Yet, recent research shows that over 53% of marketers still send emails at least once a week. It has also been noted that close to 97% of businesses that use email marketing do so to create stronger bonds.
Email communication remains as important in the eCommerce world as ever before. Neglecting this, means missing out on one of the most tried and trusted methods of reaching out to new and existing customers.
You Don’t Need to Market When Things Are Going Well
Hopefully, there comes a time when your business runs so smoothly that you wonder whether you even need to market anymore. This may happen when you move to an enhanced eCommerce software solution such as Shopify or Volusion, to handle order fulfillment and improve the user experience.
However, the moment when sales are booming is exactly when you should consider increasing your marketing efforts rather than reducing them. Laying the foundations for more sales now will help you to keep the good times rolling, rather than run the risk of suffering a drop in numbers once the current orders are processed.
It Is Impossible to Know the Exact Benefits of a Campaign
One of the reasons why online businesses sometimes shy away from marketing is the fear that they won’t know whether it works or not. Putting time and money into something that you can’t fully understand the benefits of is never a good idea.
By using modern analytical tools, there is no longer any need to fear a lack of solid data. You can get instant feedback on how your campaign is going, giving you the chance to tweak it if necessary until you are happy with the return on investment that you see.
You can get more out of your future marketing efforts by understanding these myths, and making the most of the strategies that are still proven to work today.
