In 2020, SEO has evolved so that cheap tricks no longer work. One of the best ways that any site owner can use to increase their presence naturally on search engines is through SEO. SEO works best when your site is publishing quality content on a regular basis.
Writing content just for the sake of having something out on the web is simply not good enough. That content must be effective and engaging. It has to be well-crafted for human readers, not jam-packed with keywords with the hopes that that will help you rank with them (trust me, it won’t)
Make sure that that content is written with your current audience and your ideal audience in mind.
Tip 1. Match Your New Content to the Style of Your Website
If you have developed and written a fantastic blog post, you should then begin to cross-reference it with a list of sites that you believe your ideal audience goes to and regards as high-value. Choose sites from that list that you think would possibly link to the article you have written. It is important to really make an effort to find those sites that truly fit with the specific topic of your blog post or article. These sites will be far more willing to link, as your blog posts really fit their content. Even more important than that, visitors that come to your website by way of that link will be interested in the topic of your article.
Tip 2. Make Your Content Easy to Read with Visuals
Making your content organized, clear, readable, and having a quick conclusion will build your audience readership. This will lead to Google’s search engine to recognize that your site is giving users the answers they need to their questions. It will increase the number of clicks on your site.
Catching the attention of your reader’s eye is also important for SEO, as it’s the one thing that will make them either stay on your page and keep reading or go onto the next site that Google’s search engine pulled up for them.
One easy tip to catch their visual attention is to use pictures, but not just any pictures. Spend time finding a good-quality picture that will not only improve your content, but also your site’s overall image.
Tip 3. Learn About Google’s Featured Snippets
Have you ever searched a question on Google, and the first thing that popped up was an answer to your question without have to click on the link to read it? That’s a featured snippet.
Featured snippets come in different types such as a paragraph, a list, or a table that will all have an answer to the question. To increase your content’s popularity and chance of it being turned it into a featured snippet, you will have to use simple tricks to make it happen. Including data and statistics in your content is one of the tactics that will help it become a featured snippet. Use numbered and bulleted lists, answer questions on your content, and simply have great content.
Another tip is to browse Google for the most common questions and start identifying the search queries. Use social media such as Twitter to find content for the most popular questions that Twitter users ask on the app. That will potentially become your ticket to having a featured snippet on Google if everyone else hasn’t gotten a chance to explore this opportunity.
Organizing your content as a table or a list is a favorite among readers and Google. Tables or lists are more likely to get attention by Google than any other structure. Studies have shown that Google will pick up structured content from a site over a site that is a specific brand you were searching for that contains unstructured content. For example, if you Google prices for a specific brand, Google will show a featured snippet from a site with content structured as a table or a list rather than the actual brand’s site with the content that they have on it.
Tip 4. Find Unique Ways to Share Your Content
If you have truly put in the effort both in writing great content and finding sites that fit the content of your article, you should then contact other sites to see if they are willing to share your content on their site.
Good structure of your site will help in leading to high rankings with Google’s search engine and ensure you’re not in competition with your own site’s content. Find ways to share your most important content without confusing Google’s engines. The usage of tags is the easiest way to make Google’s search engine algorithm understand your site. Just make sure you’re not overdoing the tag usage on your site.
Tip 5. Share Your Content on Your Social Media Page
Sharing content on social media is great for adding exposure to your brand and also in building great SEO value. If you don’t know how important social media is to the business of owning a website, chances are good you don’t own a website! If your content is original and well developed, you will be able to reach a new and far-reaching audience by using social media. Make sure that you post on Twitter, Instagram and Facebook to gain further power for your guest posts and blogger outreach.
Jeremy Hughes from Outreach Frog says, “You cannot underestimate the SEO value of having regular posts on social media to content on your website. It is a great way to show your customers and search engines that you are a real brand that cares about its customers.”
This will not only get those sites to notice you; it will also get some of their followers to notice—and ideally engage with and investigate you as well. Being active on social media also allows your fans to retweet and repost your content as well. This will help your outreach grow without any work being done on your end.
Conclusion
A successful link-building strategy should always be aimed to help your site bring in new and interested audience members to your site. While increased domain authority is of course welcomed, it should not be at the front of your mind. As long as you make it a priority to use link building to expand the outreach of your site, and follow this list of musts, you are well on your way to ranking higher in a safe and sustainable way.
