You need to be cut from the right cloth to get a break in the highly competitive British fashion industry.
But creative startups remain keen to grab themselves a slice of an internationally renowned industry that’s worth £26 billion to the UK economy.
And with a little research it’s possible to gain a fashionable foothold and make your couture dreams come true.
So if monetizing your stylish startup is creating a mind warp here are four possible sources of support.
Mentoring
If you live in a major metropolitan area like London, then networking with likeminded creatives is manageable.
But if you reside in a rural location you might lack the support needed to get your business off the ground.
FASHIONbasecamp is an online community that plugs this gap by offering mentorship to members across Britain who are desperate to convert their creative passions into viable businesses.
Entrepreneurs are supported through a combination of online and in-person mentoring.
And experts share advice on business skills like PR, sales and marketing to ensure raw recruits have the commercial savvy to stand them in good stead.
London Fashion Week
London Fashion Week is held in September each year and attracts paparazzi, commentators and celebrities from around the world — as well as high street scouts keen to develop accessible versions of everything from lycra leggings to long party dresses.
You’ll see many global British brands strutting their stuff on the catwalk, but emerging businesses can also apply for slots to showcase their collections.
So get your application in early if you want to capitalise on the excellent exposure this event offers.
British Fashion Council
A lack of funding is one of the main reasons brilliant designers sometimes struggle to sustain startups following successful launches.
But the British Fashion Council has several funding schemes for talented designers with solid business plans.
If your business shows potential but is struggling to find its next gear these schemes can offer professional support and advice on everything from brand awareness to setting up your own show.
Keep an eye on their website as the closing dates for various funds vary.
Private sector support
When you’ve tried to source support from industry sources but the competition’s too tough, perhaps it’s time to turn to the private sector.
Virgin StartUp is a not-for-profit company that offers fixed-term loans for entrepreneurs setting up shop in various industries.
And they’ll match your profile with an expert mentor who’ll provide services free of charge for your first year.
It’s wise to read the small print before signing on the dotted line, but private sector support can kick-start your career if all else fails.
You’ll face fierce competition when carving out a fantastic fashion career — but these four support sources should help your business to survive.
Do you run a UK fashion startup? Share your advice in the comments section.
